Claudia Castelbranco Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

Lisbon Area, Portugal

Managing Marketing and Communications for high growth digital areas – Big Data, AR/VR, and Multimedia Platforms – and supporting the development of the commercial strategy, including future growth areas

London, United Kingdom

Deliver and manage a suite of mobile communications solutions for business, defining the commercial opportunity and marketing proposition to communication and go to market strategy and channels roll out. Identify new opportunities for revenue growth & innovation via partner integration and development of new services and products. Deliverables• Launched an innovative 4G camera and video streaming proposition, leading the go to market strategy, increasing innovation score… Show more Deliver and manage a suite of mobile communications solutions for business, defining the commercial opportunity and marketing proposition to communication and go to market strategy and channels roll out. Identify new opportunities for revenue growth & innovation via partner integration and development of new services and products. Deliverables• Launched an innovative 4G camera and video streaming proposition, leading the go to market strategy, increasing innovation score for the business segment• Launched the first to market cloud mobile security proposition for SME in the UK, enabling the ‘mobile workforce’ trend, delivering above benchmark KPI’s with digital campaign across multiple platforms. Show less

London, United Kingdom

★ Marketing Manager - Go to Market Manage the go to market strategy and roll out across EMEA markets in Consumer services, developing a set of assets in the areas of retail experience, internal communication and digital experience to drive commercial objectives. Deliverables• As Go to Market manager in Consumer services delivered the comms tools across markets for the launch of a flagship pricing proposition . Managing the digital agency delivered a set of assets against a… Show more ★ Marketing Manager - Go to Market Manage the go to market strategy and roll out across EMEA markets in Consumer services, developing a set of assets in the areas of retail experience, internal communication and digital experience to drive commercial objectives. Deliverables• As Go to Market manager in Consumer services delivered the comms tools across markets for the launch of a flagship pricing proposition . Managing the digital agency delivered a set of assets against a challenging deadline and complex stakeholder matrix, coordinating the launch in 14 markets. ★ Marketing Manager - Customer ExperienceDevelopment and roll out of marketing initiatives and best practice sharing, working with local markets to support P&L growth, focusing on digital and mobile dataIdentify key areas within mobile data user experience and develop improvement initiatives working across marketing teams Deliverables• Within customer experience worked on the development of a microsite, supporting the selection process of a smartphone based on customers’ needs . Led the project from concept generation through to development, and commercial roll out in Vodafone Turkey (20+ million customers). Show less

Amsterdam Area, Netherlands

Lead product development for the roll out of a set of marketing propositions, from concept and customer experience definition to delivery. Responsible for delivering against the Prepaid Business Unit commercial roadmap (development and implementation of new tariffs, promotions, services) Deliverables• As a Prepaid Product manager launched the 1st prepaid Blackberry proposition in the Dutch market, successfully securing a time lead over the competition and delivering… Show more Lead product development for the roll out of a set of marketing propositions, from concept and customer experience definition to delivery. Responsible for delivering against the Prepaid Business Unit commercial roadmap (development and implementation of new tariffs, promotions, services) Deliverables• As a Prepaid Product manager launched the 1st prepaid Blackberry proposition in the Dutch market, successfully securing a time lead over the competition and delivering significantly above target acquisition results – team recognised with award in the Sales & Marketing event that year. Show less

London, United Kingdom

Develop and roll out of Consumer Roaming propositions (pricing, proposition and go2market), and the marketing plan and campaigns to drive usage and adoption. Managing the roaming regulation implementation within commercial objectives and initiatives improving customer’s experience when using their mobile abroad.Deliverables• First to market launch of an innovative mobile data proposition w/30% of take up in the 1st months• Responsible for the marketing and communication… Show more Develop and roll out of Consumer Roaming propositions (pricing, proposition and go2market), and the marketing plan and campaigns to drive usage and adoption. Managing the roaming regulation implementation within commercial objectives and initiatives improving customer’s experience when using their mobile abroad.Deliverables• First to market launch of an innovative mobile data proposition w/30% of take up in the 1st months• Responsible for the marketing and communication plan, with a budget of 250k Euros Show less

Lisbon Area, Portugal

★ Senior Product Manager - Consumer ServicesResponsible for product development, roadmap definition, and go to market strategy for MMS (2006 – 2004) and SMS (2004 – 2001) servicesLeadding the comms strategy and marketing campaigns to increase service usage and penetration Deliverables• Secured a consistent growth rate in users (7% - 11%) for the MMS service; rolled out marketing campaigns defined as best practice and scaled to other markets★ Product Manager -… Show more ★ Senior Product Manager - Consumer ServicesResponsible for product development, roadmap definition, and go to market strategy for MMS (2006 – 2004) and SMS (2004 – 2001) servicesLeadding the comms strategy and marketing campaigns to increase service usage and penetration Deliverables• Secured a consistent growth rate in users (7% - 11%) for the MMS service; rolled out marketing campaigns defined as best practice and scaled to other markets★ Product Manager - Innovation Unit (1999-2001) Introduced a set of improvements in a mobile payments service that increased activation rate by 12% YoY Show less

Lisbon Area, Portugal

Develop the reporting system for several Customer Service areasAssist in Yearly Budget and Planning processProject Manage requirement specification and implementation of Data Warehouse system for Customer Service

Licentiate Degree, Business Administration And Management, General

Diploma In Direct And Digital Marketing

Education record