Cristian Castro C. Email & Phone Number

Chile

Chile & Peru

Chile

Responsible for the design, implementation, commercial and technical strategy of the sale forces for the Enterprise and Small & Medium Business markets. Strong focus on corporate accounts for the telephone, banking, industrial, retail and mining sectors for products and mass storage solutions on EMC Storage with software solutions (Networkers, RSA, Documentum, Vmware, etc.). Strong orientation towards professional services and Consulting for EMC thus promulgating the concept of global… Show more Responsible for the design, implementation, commercial and technical strategy of the sale forces for the Enterprise and Small & Medium Business markets. Strong focus on corporate accounts for the telephone, banking, industrial, retail and mining sectors for products and mass storage solutions on EMC Storage with software solutions (Networkers, RSA, Documentum, Vmware, etc.). Strong orientation towards professional services and Consulting for EMC thus promulgating the concept of global solutions. Main achievements to date:♣ Restructured the commercial area thus generating a positive impact on the direct accounts, achieving a stronger presence of EMC2 products on the sites of these accounts at the level of HW and SW solutions for these customers. ♣ Introduced a revitalized marketing plan to achieve greater market share for corporate accounts and S&M which resulted in the Q3 and Q4 sales growth for every fiscal years from 2005 to 2009, the 2010 results show the highest ever billing at local level for EMC Chile (140% compliance of target). The last year 2011 I achieved 170% Promoted the penetration of corporate accounts from the banking market and Telco, unveiling great business opportunities, which resulted in a significant increase in revenues for EMC. Show less

Responsible for the design, implementation and control of the commercial strategy of the direct and indirect sales forces through the distribution channels. In charge of undertaking various alliances with companies in the same field and on the margins of the business. Part of the Executive Committee of the subsidiary of Oracle Chile. Main achievements:♣ Restructured the commercial area and created growth for the first year of 203.3% which resulted in improvement of the product… Show more Responsible for the design, implementation and control of the commercial strategy of the direct and indirect sales forces through the distribution channels. In charge of undertaking various alliances with companies in the same field and on the margins of the business. Part of the Executive Committee of the subsidiary of Oracle Chile. Main achievements:♣ Restructured the commercial area and created growth for the first year of 203.3% which resulted in improvement of the product line margin. ♣ Product line margin increased from 16% to 34%. This was achieved based on a program oriented towards the reduction of fixed costs and increased sales. ♣ Redesigned the indirect sales model by introducing the concept of Partners, which resulted in a 30% increase in sales by the relevant distribution channels. ♣ Introduced marketing to this business unit, which enabled us to improve results on those products with low demand, which, in turn resulted in growth of the sales of those products and a greater presence of Oracle products in the market. Introduced 3 new products into Oracles target market, increasing the offer of our products to our customers, which enabled this area to get incomes for more than just one product. This, in turn, meant an increase of 28% in the total sales. Show less

Responsible for generating support businesses for Oracle products by being in charge of the accounts from the retail, banking and industry areas. In charge of creating and closing business opportunities with customers, opening markets and introducing new services for customers with Oracle technology. Main achievements:• Achieved compliance of the country quota within the first 9 months.• The support area transformed into a business generator for other Oracle lines (Licensing and… Show more Responsible for generating support businesses for Oracle products by being in charge of the accounts from the retail, banking and industry areas. In charge of creating and closing business opportunities with customers, opening markets and introducing new services for customers with Oracle technology. Main achievements:• Achieved compliance of the country quota within the first 9 months.• The support area transformed into a business generator for other Oracle lines (Licensing and Applications). Created a follow-up plan with the purpose of discovering these opportunities and turning them into business. • Strong support the area of LMS of Oracle Corp. with a view to properly license our Oracle customers. This was achieved by giving product information for each customer to the LMS group for their research and audits, provided the necessary support for the accounts. Also as the policy for Product Support Services, we informed our customers about the benefits of carrying out the LMS research, the same was done for VAD of Oracle in Chile. • Achieved growth of 46% in the sales of onsite support services for Oracle customers, by introducing a marketing campaign on service and a direct strategy for large accounts. Show less

Business Collections Analyst Responsible for administering the accounts of the distribution channels and end customers to support the commercial operations of the IBM products (AS/400, POS, PC among others). Participation from start to finish of the commercial operations with the distribution channels and a strong presence in the front line opening up business opportunities. Main achievements:• Reduction of the backlog of the current accounts of the customers and distribution… Show more Business Collections Analyst Responsible for administering the accounts of the distribution channels and end customers to support the commercial operations of the IBM products (AS/400, POS, PC among others). Participation from start to finish of the commercial operations with the distribution channels and a strong presence in the front line opening up business opportunities. Main achievements:• Reduction of the backlog of the current accounts of the customers and distribution channels to an up to date average, with an action plan. • Created a process for the distribution channels, which enabled them to support the commercial operations for the end customers. Participated in the creation of the channels model for IBM (indirect sales) by contributing with ideas from a commercial and financial point of view. Show less

Business Support (Industry Solutions Units) In charge of providing commercial support to the I.S.U. area of IBM which consisted of the creation of proposals, undertaking the pricing analysis for the offers to customers from Government, Telecommunications, Mining Processes and banking sectors. Responsible for opening up opportunities in the market and transferring them to the sales forces, maintaining customer satisfaction and in charge of opportunities under USD$50K.