Christopher Castro Velez, Pmp® Email & Phone Number

Monterrey, Nuevo León, Mexico

The Digital Backbone (DBB) is Heineken's largest and most complex digital transformation program. It includes a new digital core, industry-leading business platforms, end-to-end processes, and a standardized data model.• Deploy the DBB global template for all the operating companies in the Americas region.• Functional Analysis: Reviewing and advising on operating company functional requirements within the Market-to-Cash functional areas (customer lifecycle, price & discount, order-to-cash, and customer technical services), analyzing the impact of functional changes, executing SITs, supporting UAT activities, go-live and notifying stakeholders of significant incidents.• Change Management: Supporting the implementation of process changes using release management procedures, managing stakeholder engagement, and addressing cultural sensitivities.• Deployment Support: Identifying and analyzing business impacts, participating in deployment by reviewing documentation, gathering and documenting local requirements, and closing gaps between “as-is” and “to-be” situations, acting as a change agent for operating companies.

Guayaquil, Guayas, Ecuador

Projects:• Spearheaded the implementation of the new Sales Force Automation tool (SFA) based on Microsoft Dynamics 365 CE (CRM) and trained 150 users. This initiative resulted in a 30% increase in sales compared to the previous year. Oversaw the entire project, from planning to execution and live deployment.• Led the "Voice of Customer" tool (CustomerGauge) rollout to gather valuable market information from customers and support the overall customer service strategy.• Developed the new customer master data policy by providing alignment with the global standards.• Managed the implementation of new software tools in the commercial area, which involved project planning, analyzing current business processes, testing new system functionalities, training end users, executing user acceptance testing (UATs), and supporting go-live sessions.• Understand the internal customer’s business case, current state, and implementation roadmaps.• Led workshops to gather, analyze, and document business requirements. • Acted as a liaison between the business and the global product team to ensure new feature requirements were captured.• Document as-is business processes and optimize to-be business processes to enable the business to simplify tasks, leverage technology, and increase standardization. • Leads cross-functional process improvement projects, coordinating with stakeholders across different departments to achieve desired outcomes.• Facilitated change management and user adoption of new technology solutions, provided training, job aids, and support to end-users, ensuring successful adoption and implementation.• Mitigates risks and addresses issues that may arise during project implementation.

Guayaquil, Guayas, Ecuador

Project:• Managed the country’s first ERP Microsoft Dynamics 365 Finance, Supply Chain & Commerce implementation with WMS and POS modules for a major retailer. Delivered the project exceeding client expectations.• Responsible for managing entire lifecycle projects, ensuring project objectives, scope, budget, and timelines were met.• Established project goals and deliverables that support the business strategy in collaboration with leadership and stakeholders. Tracked project milestones and deliverables to ensure project success.• Developed and executed project plans for software implementations, ensuring alignment with client organizational goals.• Led cross-functional teams through all project phases, from initiation to closure.• Maintain effective communication channels to provide project updates and address stakeholders' concerns.• Ensure the project team is adequately trained and equipped to meet project milestones.• Worked closely with enterprise stakeholders, external vendors, and consultants to ensure successful systems integration and flawless project execution.• Performed risk management throughout the project life cycle to mitigate risks and solve issues, implementing effective risk management strategies and contingency plans.• Conducted financial analysis and control of IT projects, including financial audits, comparing actual vs. planned costs, and monitoring project cash flow. Assured that projects were financially viable and profitable for the company.• Analyzed and tracked change requests using a defined change management process.• Developed and maintained all project documentation, including but not limited to project charters, budgets, timelines, and milestones in Microsoft Project Server and SharePoint.

Guayaquil, Guayas, Ecuador

Projects:• Implemented dashboards and business intelligence, integrating Power BI with Microsoft Dynamics AX for strategic decision-making within the company.• Automate proposal preparation by creating a cost simulator, resulting in accurate and competitive pricing. • Collaborate closely with senior management to provide critical support in achieving financial targets, identifying risks, opportunities, and conducting insightful performance measurement analyses.• Plan and conduct analysis of financial data, identify trends, provide an assessment of existing and proposed financial plans, and provide recommendations in key strategic and tactical areas relating to short and long term business strategy.• Prepared monthly financial management and presentation analyses for each business unit. • Actively participate in preparing the annual budget for each business unit.• Design and develop models and tools to analyze financial results for special projects and make appropriate recommendations.• Support month-end close activities in partnership with the accounting team to ensure the accuracy and completeness of financial reporting.

Buenos Aires, Argentina

• Worked as a financial analyst for client accounts to ensure compliance with U.S. GAAP.• Provided financial and analytical support for Management to fulfill forecasting, planning, and reporting requirements.• Provided P&L reporting and analysis.• Managed project budgets, forecasts, and compliance to guarantee financial viability. (+$1MM)• Track and reconciliation between account receivables and project deliverables.• Support period close analysis and processes with reports update and analysis.Selected accomplishments:• Automated financial reports for project analysis, enhancing decision-making and early concern detection.

Buenos Aires, Argentina

Sales Business Analyst

Buenos Aires, Argentina

Internship in General Services - Supply Chain

Buenos Aires, Argentina

Specialization In Labor Relations, Labor Relations

Bachelor Of Business Administration - Bba, Accounting And Finance