Cynthia Avila Email & Phone Number

Ciudad De México Y Alrededores, México

• Developed and sustained a collaborative relationship with Mexico's largest retailer as well as with Sephora Mexico, accounting for 43% of Loreal's sales budget, ensuring strong partnerships and maximizing sales.
• Developed and Managed Open To Buy per account, space negotiations, trade plan agreements, KPIs on expenses, returns & payment delays, which guaranteed the profitability of the area.
• Planned and executed business development strategies aligned with L’Oréal brand’s strategic framework which resulted in the closing of yearly campaigns such as Mother's Day, Father's Day and Christmas Day, accountable.
• Enhanced inventory levels by improving main client portfolio efficiency resulting in a decrease of coverage from 4-10 months down to 3-6 months.
• Ensured that financial trackers were updated, resulting in the discovery of almost 15 million pesos in past-due accounts from retailers, which were paid back to L’Oréal. Forged collaborative relationship with all.
• Participated in Annual Marketing Summit with Brands and key retail accounts to close yearly coop plans which led to improving synergies and an increase in market share growth.

México, México

• In charge of 10 Exclusive Color brands: 34% total Sephora business
• Executed initiatives to drive sales that met the needs of the Mexican Market for the Color Category within Sephora resulting in a double-digit sales growth of +69% in 2017.
• Negotiated and successfully managed the launch of Exclusive Brands into the Mexican Market such as Becca, Beauty blender and Nudestix.
• Partnered with the purchasing department in order to prepare short-term and long-term product sales and forecast that led to effectively managing stock inventory throughout the year.
• Developed and managed Sephora Collection Brand which led to growths over 30% vs LY(+13% comp vs LY). Sephora Collection went from Brand No. 9 (2014) in the Market to Brand No.8 by the end of 2015.
• Planned and carried out the world's first Sephora Collection Pop Up format, which led to replicating this format in countries including Brazil and the Middle East. Pop Up stores were accountable for 15% of total brand.

• Developed and managed the execution of integrated category strategies for Home, Make Up and Accessories categories.
• Sourced new products and new trends to boost margins, cost, and sales, which resulted in effective online marketing campaigns and growth of market share.
• Expanded the company’s product offering by sourcing and successfully closing contracts with new suppliers, consequently the company’s supplier base grew by 15% over the course of 8 months.
• Participated in presentations to Top Management to review contingency plans and business critical issues to leverage growth opportunities, resulting in significant sales growth.

México, México

• Managed a Top 10 division within Liverpool Retail, which was accountable for over: $ 675 Million Pesos division yearly.
• Negotiated of prices, exclusives and line breaks which led to having the most attractive prices within the market.
• Created a customer service center, which achieved response within 5 days, instead of 15 days to improve customers satisfaction regarding quality demands.
• Led efficient advertising plans by using lower advertising costs by up to 50%, resulting in a better distribution of resources and achieving a sales increase of up to 100% in some store locations.
• Negotiated and coordinated monthly promotions for the Mattress Department, monthly sales grew from $1.4 Million Dollars to $2.1 Million Dollars.
• Managed open to buy forecast of sales and inventory and developed pricing strategy to meet margin goals.

Vancouver Y Alrededores, Canadá

• Reviewed and Controlled Import and Export motions.
• In charge of customer service.
• Updated databases.
• Presented written reports to my seniors.

Vancouver Y Alrededores, Canadá

• Conducted comprehensive market research to facilitate the expansion of Mexican companies in the Canadian and American markets.
• Collaborated with cross-functional teams to identify market trends, competitor analysis, and potential business opportunities.
• Generated detailed reports and presentations, providing actionable insights to senior management for decision-making.

Cartagena, Colombia

Postgraduate Degree, Marketing Management

Bachelor, International Business