Professor Caywood teaches graduate classes in crisis and issues management, marketing and public relations. He edited the best selling Handbook of Strategic Public Relations & Integrated Communications (McGraw Hill, 1997 and 2012) and the Handbook of Communications in Corporate Restructuring and Takeovers for Prentice-Hall. He was named by PRWeek as one of the most influential 100 PR people of the 20th century and one of the top 10 outstanding educators in 2000. He was named Educator of the Year by the Public Relations Society of America in 2002-2003. Clarke was granted the 1st Educator's Award of the National Black Public Relations Society in 2014. He holds a joint doctorate from the Graduate School of Business and the Graduate School of Journalism and Mass Communications from the University of Wisconsin-Madison (1986), a graduate degree in Public Affairs from the Lyndon B. Johnson School, University of Texas at Austin (1972)and a BBA from the University of Wisconsin-Madison (1969). He has taught in the marketing department of the Graduate School of Business of the University of Wisconsin at Madison as well as the Graduate Business College at Marquette University. Professor Caywood is a widely recognized speaker and trainer for businesses, marketing conferences and trade associations. He is a visiting scholar and instructor for Graduate Schools of Business in China and Master of the DeTao Institute.In 2008 he carried the Olympic Torch in Lijiang China. He also served as political advisor ABC-TV WLS in Chicago for national elections. He is a leading speaker on crisis management and the use of databases for media and print tracking for public relations and marketing.