Covenant C. Email & Phone Number

Lagos, La, Ng

- I support marketing at Spleet by implementing social-first tactics to grow brand equity, build product awareness and interest, improve visibility and, ultimately, drive conversion. - I have implemented engagement tactics to grow audiences online and offline by leveraging micro content and relevant physical events.- I manage all Paid Social Media advertising, ensuring that CPC and CTR %s are favourable across the board, constantly measuring and optimising ROAS on our social channels. - In the last five months, I have successfully designed a system to efficiently integrate video as a core aspect of our social strategy, achieving significant increase in visibility, engagement and click-through metrics overall as a result.- Generally, I also support product launches / announcements, creating a social roadmap to bring our new products to the public, growing awareness, progressively increasing visibility and inspiring action for and on them.

— I supported a small, diverse team in PR and Comms activities for Meta (formerly Facebook) in Anglophone West Africa (Nigeria, Ghana, The Gambia, Liberia) including strategy & comms planning, strategic comms execution, media monitoring and management, crisis management and content production. — I supported strategic communications, PR, and media monitoring activities for Meta’s family of apps (WhatsApp and Instagram) in Anglophone West Africa. Relevant projects include: (i) the #StaySafeOnInstagram campaign launched in Nigeria and Ghana, (ii) launching the #NoFalseNewsZone campaign in Ghana in partnership with EIB Network, and (iii) launching the WhatsAppreneurs campaign. — I supported inter-agency relations for AT3 Resources (Meta’s PR & Comms partner in Anglophone West Africa) with Meta’s other agencies within Sub-Saharan Africa with regards to executing SSA-wide communications strategy, supporting research, media monitoring and management, influencer and creator engagement, and overall brand activities for Meta in SSA like the ‘Made by Africa, Loved by the World’ campaign launched in May and the 'No Language Left Behind' campaign announcing Meta AI's translation model updated to translate over 200 languages including 55 African languages across SSA.

I advised and supported implementation of UnbugQA's GTM in 2021. Part of my work with this early-stage startup was to support sales and acquisition, partnerships and marketing launch. Leading a small team, I implemented content marketing strategy to drive visibility and connect with Nigeria's growing ecosystem of quality assurance specialists.

— Defining Spleet's mission to help more people experience easier and more comfortable living in Africa into a digital strategy that drives everything from Content to direct media buying (via Facebook & Google).— Creating and implementing digital strategy to improve visibility for Spleet Africa and improve customer acquisition.— Driving online growth for the company through SEO, Content Marketing, Social Media Marketing, Paid Advertising, and Email Marketing. — Supporting the company's ambitions in acquiring homeowners and landlords to meet the growing needs of the teeming house hunting market in Nigeria.

Lagos, Nigeria

Rosabon's marketing goals include selling loans, leases and long-term investment opportunities to Nigerians and organisations, democratising lending knowledge for the general public, and making it easier to be found online. — During the COVID-19 lockdown, I led digital marketing planning to ensure business continuity, creating a consistent marketing plan that saw us increase customer acquisition by ~40% between March—May with about ~57% conversion rate. — I designed a digital and content strategy for consistently increasing market share by leveraging email marketing, online and social ads and creating a pay-per-click marketing funnel (awareness >>> consideration >>> conversion) to acquire quality leads for the company’s lending products. — In order to optimise search engine visibility for Rosabon, I launched Search Engine Marketing campaigns and an SEO-driven content marketing campaign in partnership with writers and editors on the general team. This campaign saw a slight (>10%) increase in first page SERP visibility. — I created copies for landing pages for B2B and B2C audience groups to communicate the value of Rosabon's product offerings with optimised funnels to ensure optimal conversion.

Lagos, Nigeria

— Designed and successfully deployed a digital marketing plan that leveraged pay-per-click ads to increase visibility and conversions for the company’s flagship products (FleeTrak Fleet Management System, CargoSafe, and Fuel Control System). — Managed content strategy for social messaging and email marketing to deepen product awareness, drive audience engagement and increase share of voice within the market.

Remote

— As a freelance Content Specialist, I supported brands and businesses in different industries across EMEA and the Americas in creating content optimised for online visibility, writing product and landing page copies, and creating content for social media platforms. — I also supported research, writing and production of content for brands in the lifestyle, media and health & wellness sectors, creating content optimised for online visibility by applying SEO best practices to increase click-through for the client brands. — I ghostwrote fiction and non-fiction for web and traditional publishers in EMEA and North America, covering themes around love, business, entrepreneurship, and wellness (fitness and healthy eating). I also supported various publications in the capacity of a copy editor to ensure top quality content was published, carrying out structural (developmental) editing, copy editing and proofreading.

Nigeria

Paperloops helps minors [under-18s] receive, manage, save, and spend their allowance in a digital wallet, without need for a mobile phone or a bank account.

As the Creative Director for The Origin Magazine, I developed the creative framework and designed social campaigns that were focused on reimagining Kebbi State from the personalized point of view of Corps Members serving in the state. The campaigns that were created helped solidify Kebbi State as a tourist destination, improved the positive perception of the environment, and encouraged the decision of many people to visit the state using the #ExploreKebbi tag.