Can Cetin Email & Phone Number

Istanbul, Tr

Istanbul, Turkey

• Sales and operations planning, annual budgeting, forecasting, order management and shipment operations of export team.• End to end integrated perspective to lead finance, sales order and logistics operations of export.• Strategic workforce planning, distribution of work, managing department budget.• Leading business development and process optimization projects to increase efficiency in export workflows and operations.

Istanbul, Turkey

• Leading the S&OP process, calculating monthly forecast on category, brand, and region basis • Consolidating annual budget of export team and coordinating with related parties on time• Setting up targets based on team performance, macroeconomic measures, market conditions and geographical challenges• Following up financial performances of regional teams in order to be inline with strategic plans. In this context, following up monthly realization vs target and previous years to… Show more • Leading the S&OP process, calculating monthly forecast on category, brand, and region basis • Consolidating annual budget of export team and coordinating with related parties on time• Setting up targets based on team performance, macroeconomic measures, market conditions and geographical challenges• Following up financial performances of regional teams in order to be inline with strategic plans. In this context, following up monthly realization vs target and previous years to determine variances and inconsistencies in performance.• Computing unconstrained forecasts for each customer/brand in coordination with sales and marketing teams, taking into consideration current stock, product flow and target stock parameters.• Analyzing the factors affecting cost of goods sold and taking necessary actions to maximize profit.• Contribution in setting up targeted gross profit margins taking into consideration product predictions, point of sales price analysis and cost components. Show less

Istanbul, Turkey

• Managing business development projects by all aspects involved with them, in largest export market Iraq which constitutes more than 40% of the annual revenue.• Maximization of sales channel's profitability and in charge of P&L of distributors• Define suitable pricing strategy inline with channel structure and competition in collaboration with trade marketing and marketing teams • Plan and ensure proper induction and penetration of new launches by managing channel based sales… Show more • Managing business development projects by all aspects involved with them, in largest export market Iraq which constitutes more than 40% of the annual revenue.• Maximization of sales channel's profitability and in charge of P&L of distributors• Define suitable pricing strategy inline with channel structure and competition in collaboration with trade marketing and marketing teams • Plan and ensure proper induction and penetration of new launches by managing channel based sales strategies, target and incentives, promotion plans in coordination with trade marketing and marketing teams• Ensure on shelf availability, monitor sales and stock numbers, provide optimal order level considering rotation speed• Ensure revenue and profitability of producs inline with annual targets in collaboration with budget planning and trade marketing teams Show less

Istanbul, Turkey

• Managing Iraq, Lebanon, Jordan and Palestine• Follow up of Daily distributor actions, ensure healthy stock level in customer by providing qualified rotation analyses, contributing to monthly customer order preparation taking into consideration sales and stock figures• Organizing sales training sessions for distributor and sub-distributor teams• Planning and execution of product launch process inline with brand strategy• Managing annual trade marketing budget of more than 6… Show more • Managing Iraq, Lebanon, Jordan and Palestine• Follow up of Daily distributor actions, ensure healthy stock level in customer by providing qualified rotation analyses, contributing to monthly customer order preparation taking into consideration sales and stock figures• Organizing sales training sessions for distributor and sub-distributor teams• Planning and execution of product launch process inline with brand strategy• Managing annual trade marketing budget of more than 6 million USD to support sales channel and improve the market presence• Planning, budgeting and execution of promotion activities• Identifying relevant POP materials based on market needs. Coordination with Trade Marketing Team regarding budgeting, supply and shipment of POP materials. Evaluating and reporting the effect on sales• Successfully lead frozen product category - Eti Frigo launch project in Iraq with more than 100 Eti Frigo branded freezer. Determining optimal stock level for freezers and ensure availability based on the rotation of the products, planning promotion plans with competitive pricing to increase the rotation of the product and penetration rate in the market Show less

Istanbul, Turkey

• Contribute to adapt current product portfolio to target markets, ensure product penetration at target level• Collaboratively design advertisement & promotion plans of Eti portfolio with trade marketing teams in related markets• Analyze market share actualizations, monitor competitor products and actions (sizing & pricing & promotion) in the field and regularly report to Export Sales Manager• Contribution to business development projects by all aspects involved with them, in major… Show more • Contribute to adapt current product portfolio to target markets, ensure product penetration at target level• Collaboratively design advertisement & promotion plans of Eti portfolio with trade marketing teams in related markets• Analyze market share actualizations, monitor competitor products and actions (sizing & pricing & promotion) in the field and regularly report to Export Sales Manager• Contribution to business development projects by all aspects involved with them, in major markets like Jordan, Lebanon, Palestine• Carrying out sales and operation planning of the export department; working at close interval with production planning department to maximize order fulfillment rate in accordance with monthly forecast• Leading the sales system infrastructure project in Jordan to reveal the sales performance in more detail and increase product penetration rate, identifying system needs, generating report formats, being the interface between technical team and distributor management regarding the handheld system, setting up the sales team hierarchy, introducing target and bonus system Show less

Istanbul, Turkey

• Young talent programme member • Traditional sales channel in field• Responsible of 330 POS

Istanbul, Turkey

• Special Topics in Industrial Engineering - Deterministic Models in Operations Research - Fall 2011-2012• Integrated Manufacturing Systems - Spring 2011-2012

Istanbul, Turkey

• Deterministic Models in Operations Research - Chief Assistant (Spring 2011-2012) - Best Teaching Assistant Award• Deterministic Models in Operations Research - Chief Assistant (Fall 2011-2012) - Best Teaching Assistant Award• Deterministic Models in Operations Research - Recitation Assistant (Spring 2010-2011)• Deterministic Models in Operations Research - Recitation Assistant (Fall 2010-2011)• Deterministic Models in Operations Research - Project Assistant (Spring… Show more • Deterministic Models in Operations Research - Chief Assistant (Spring 2011-2012) - Best Teaching Assistant Award• Deterministic Models in Operations Research - Chief Assistant (Fall 2011-2012) - Best Teaching Assistant Award• Deterministic Models in Operations Research - Recitation Assistant (Spring 2010-2011)• Deterministic Models in Operations Research - Recitation Assistant (Fall 2010-2011)• Deterministic Models in Operations Research - Project Assistant (Spring 2009-2010) Show less

Master'S Degree, Business Administration And Management, General

M.S, Industrial Engineering

With Full Scholarship

B.S, Industrial Engineering

With Merit Scholarship