Chris Gross Email & Phone Number

Exton, Pa, Us

Blue Bell, Pa, Us

The Vice President of Commercial Ventures (CV) is responsible for providing primary profit & loss leadership for the CV Strategic Business Unit (SBU). Our team is responsible for driving business growth and market expansion strategies and play a pivotal role in identifying new market opportunities, developing strategic partnerships, and implementing effective sales growth initiatives that align with our vast product offerings. Our primary objective will be to increase the company's market share, revenue, and profitability by successfully penetrating new markets and expanding the customer base.Key Team Responsibilities• Implement the SBU strategy for Acme-Hardesty’s ingredients to customers. • Manage and lead sales efforts and penetrate new markets by providing support and direction to the CV team on both tactical and strategic operations.• Lead Sales Forecasting by RSM by month to ensure we are tracking within budget and providing accurate updates to the VP, Strategy and Business Development.• Continue the transformation of the CV SBU from a commodity focused business to a specialty ingredients and solutions provider. • Cultivate and maintain our Principal relationships including the preparation of business reviews by providing sales data, opportunity, and sampling updates. • Identify and develop new Principals according to the 5-year strategic plan.• Work cross-functionally on sales inventory planning, sample availability, sourcing, supply-chain, quality, customer service and finance.• Review customer activity, anticipate consumer needs and improve customer satisfaction. • Participate in recurring S&OP process, working closely with Supply Chain and Sourcing groups.• Lead and attend tradeshows, collaborate with Marketing and R&D teams to launch new products and concepts at tradeshows, conferences, and seminars.

New York, Ny, Us

Todos Medical is an in vitro diagnostics company with a comprehensive solutions portfolio of COVID-19 surveillance, screening, detection tests and laboratory equipment. Was also responsible for the VP of Operations at wholly owned Provista Diagnostics based in Alpharetta, GA.● Project manager of the creation of sales orders, quotes, invoice and payment process that integrates with 3PL and Quickbooks Accounting and e-commerce; and managing implementation of customer base onto e-commerce platforms.● Developed, planned and implemented sales strategy and tactics● Lead all the training and on-boarding of the entire sales team. ● Lead the creation and involved in all sales proposals, their presentation and management of robust sales funnel.● Lead the implementation and management of MarTech Stack.

Stevensville, Maryland, Us

3 Point Products is a leading a leading medical device company in the Healthcare Industry specializing in upper extremity splints and braces for the past 23 years. I lead a marketing team that is responsible for all US Healthcare Professional and Consumer eCommerce marketing strategy, digital marketing content and demand creation, and Power BI Analytics. Other responsibilities include● Creating a consumer marketing plan that included an improved mobile experience that better leveraged promotion, SEO, PPC, and dual channel (eCommerce and Amazon) plan resulting in a higher conversion rate that lead to >35% growth● Created content plan resulting in >125% growth in organic search for Blogs and 34% total growth for eCommerce website and 19% organic growth on informational website● Implemented marketing stack for AI Content/Newsletter Management, Power BI Business Analytics, certified Google Analytics Power User, Hubspot Marketing Certified

WellNova is a sales and marketing consulting firm that empowers clients to build value, drive growth, transform business cultures, and create an environment of continuous improvement. At WellNova I exceeded expectations in key business drivers by conceptualizing, building, and aligning marketing and branding solutions with corporate objectives, mission vision, and values using leveraged business intelligence.● Developed and led an opportunity assessment for software as a service (SaaS) lifestyle application.● Developed customer analysis of strategy, current solution and competitive offerings to identify value points and ideas to be used in next-generation solution development● Produced entire brand strategy, KPIs, quantifiable metrics, and tactics (including Clickfunnel) for an online retail store.

Wilmington, De, Us

Solace Lifesciences, Inc. is a neuroscience based medical device company and a leading innovator in solving one of today’s most profound and universal problems – stress. As COO I lead and managed strategic direction for business intelligence, finance, research and development, intellectual property, regulatory compliance, and supply chain for medical device launch. Developed marketing and sales performance measurement systems and reporting utilizing customer relationship management (CRM) database. Co-produced entire brand strategy and tactics for multiple business-to-business (B2B) and business-to-consumer (B2C) targets. Generated sales and cultivated lead generation via conferences, presentations, key opinion leaders, continuing education, direct selling events, channel partners, direct marketing, and digital marketing tactics.● Co-created the marketing strategy that cascaded into a robust annual marketing plans that would deliver on business objectives while meeting customer requirements and reflective of market/competitive conditions, financial requirements, end customer trends and brand plans.● Collaborated on the development of the marketing messages for a new service based on voice of the customer, including the development of standard corporate presentation and USP, and management of the website content.● Created B2B and B2C Customer Journey maps that resulted in multiple improvements and new product releases.● Co-created with a cross-functional team that resulted in international marketing and sales strategies, business plans and tactical plans that generated $13M in sales within 7 years of launch.● Built market, end customer, product and competitor knowledge that was used in Marketing, Product Development, Business Development, and Pricing Strategies.● Co-developed channel development strategy that resulted in key alliances with corporations in dental and wellness.

Focused Evolution is a marketing consulting firm focused on the Medical Device industry specifically dental.As Managing director I was the interim president of SaaS startup. Reorganized the executive, sales, marketing, and research teams to effectively launch the company. Created two-year sales and marketing strategy plan and secured angel investment. Launched business from ideation to nationally recognized device manufacturer, directed investment committee meetings, and raised capital in a tight credit market to complete the acquisition transaction. Established post-acquisition marketing and sales strategy and research and development (R&D) pipeline. Developed manufacturing capabilities, secured IP protection, and managed the FDA process. Negotiated, secured, and managed the entire supply chain. Developed company’s organizational capabilities, management of personnel, and managed outsourcing relationships.● Created marketing strategy and plan that included promotion, trade show, publications, advertisement, digital, continuing education, and key opinion leader podium support that increased market share by 3 points.● Created continuing education program to drive awareness of brand and product that resulted in meeting sales forecast.● Developed and implemented marketing service, promotion, incentive, training & collateral toolboxes that resulted in exceeding forecast by 10% YoY for 2 years.● Developed forecasts and investment financial analysis for all new businesses using complex excel modeling.● Developed comprehensive merger and acquisition (M&A) due diligence report to catalyze the largest private equity acquisition in the history of the dental industry and was the key integration leader and coach for 2 years post-closing.● Developed proposals and pricing models for all new business using complex excel financial modeling.

Charlotte, North Carolina, Us

Dentsply Sirona is an American dental equipment maker and dental consumables producer.

The Aqualon Company, currently doing business as Ashland, provides specialty chemical products. The companies products are used in thickening and rheology control, water retention, adhesive strength, binding power, film formation, and protective colloidal in Coatings, Construction, Pharmaceutical and Oil/Gas predominantly.

Master Of Business Administration (Mba), Executive Program

Bachelor Of Science (Bs), Chemical Engineering (Paper)/Chemistry/Math