Chris Gross Email & Phone Number

Exton, PA, US

Blue Bell, PA, US

• The Vice President of Commercial Ventures (CV) is responsible for providing primary profit & loss leadership for the CV Strategic Business Unit (SBU). Our team is responsible for driving business growth and market.
• Implement the SBU strategy for Acme-Hardesty’s ingredients to customers.
• Manage and lead sales efforts and penetrate new markets by providing support and direction to the CV team on both tactical and strategic operations.
• Lead Sales Forecasting by RSM by month to ensure we are tracking within budget and providing accurate updates to the VP, Strategy and Business Development.
• Continue the transformation of the CV SBU from a commodity focused business to a specialty ingredients and solutions provider.
• Cultivate and maintain our Principal relationships including the preparation of business reviews by providing sales data, opportunity, and sampling updates.

New York, NY, US

• Todos Medical is an in vitro diagnostics company with a comprehensive solutions portfolio of COVID-19 surveillance, screening, detection tests and laboratory equipment. Was also responsible for the VP of Operations at.
• Project manager of the creation of sales orders, quotes, invoice and payment process that integrates with 3PL and Quickbooks Accounting and e-commerce; and managing implementation of customer base onto e-commerce.
• Developed, planned and implemented sales strategy and tactics
• Lead all the training and on-boarding of the entire sales team.
• Lead the creation and involved in all sales proposals, their presentation and management of robust sales funnel.
• Lead the implementation and management of MarTech Stack.

Stevensville, Maryland, US

• 3 Point Products is a leading a leading medical device company in the Healthcare Industry specializing in upper extremity splints and braces for the past 23 years. I lead a marketing team that is responsible for all US.
• Creating a consumer marketing plan that included an improved mobile experience that better leveraged promotion, SEO, PPC, and dual channel (eCommerce and Amazon) plan resulting in a higher conversion rate that lead to.
• Created content plan resulting in >125% growth in organic search for Blogs and 34% total growth for eCommerce website and 19% organic growth on informational website
• Implemented marketing stack for AI Content/Newsletter Management, Power BI Business Analytics, certified Google Analytics Power User, Hubspot Marketing Certified

• WellNova is a sales and marketing consulting firm that empowers clients to build value, drive growth, transform business cultures, and create an environment of continuous improvement. At WellNova I exceeded.
• Developed and led an opportunity assessment for software as a service (SaaS) lifestyle application.
• Developed customer analysis of strategy, current solution and competitive offerings to identify value points and ideas to be used in next-generation solution development
• Produced entire brand strategy, KPIs, quantifiable metrics, and tactics (including Clickfunnel) for an online retail store.

Wilmington, DE, US

• Solace Lifesciences, Inc. is a neuroscience based medical device company and a leading innovator in solving one of today’s most profound and universal problems – stress. As COO I lead and managed strategic direction.
• Co-created the marketing strategy that cascaded into a robust annual marketing plans that would deliver on business objectives while meeting customer requirements and reflective of market/competitive conditions.
• Collaborated on the development of the marketing messages for a new service based on voice of the customer, including the development of standard corporate presentation and USP, and management of the website content.
• Created B2B and B2C Customer Journey maps that resulted in multiple improvements and new product releases.
• Co-created with a cross-functional team that resulted in international marketing and sales strategies, business plans and tactical plans that generated $13M in sales within 7 years of launch.
• Built market, end customer, product and competitor knowledge that was used in Marketing, Product Development, Business Development, and Pricing Strategies.

• Focused Evolution is a marketing consulting firm focused on the Medical Device industry specifically dental.As Managing director I was the interim president of SaaS startup. Reorganized the executive, sales, marketing.
• Created marketing strategy and plan that included promotion, trade show, publications, advertisement, digital, continuing education, and key opinion leader podium support that increased market share by 3 points.
• Created continuing education program to drive awareness of brand and product that resulted in meeting sales forecast.
• Developed and implemented marketing service, promotion, incentive, training & collateral toolboxes that resulted in exceeding forecast by 10% YoY for 2 years.
• Developed forecasts and investment financial analysis for all new businesses using complex excel modeling.
• Developed comprehensive merger and acquisition (M&A) due diligence report to catalyze the largest private equity acquisition in the history of the dental industry and was the key integration leader and coach for 2.

Charlotte, North Carolina, US

Dentsply Sirona is an American dental equipment maker and dental consumables producer.

The Aqualon Company, currently doing business as Ashland, provides specialty chemical products. The companies products are used in thickening and rheology control, water retention, adhesive strength, binding power, film formation, and protective colloidal in Coatings, Construction, Pharmaceutical and Oil/Gas predominantly.

Master Of Business Administration (Mba), Executive Program

Bachelor Of Science (Bs), Chemical Engineering (Paper)/Chemistry/Math