Celine Chang, Pmp®, Csm® Email & Phone Number

United States

Los Angeles, California, United States

Product Design | Educational Toys | Plastics | Furniture | Industrial Design | 3D Sculpting | Packaging• Spearhead process improvement initiatives that align with organizational goals, driving a 20% increase in project turnaround times.• Ensure that the creative team is delivering high-quality work.• Collaborate and manage cross-functional teams to streamline operations, achieving a 15% boost in collaboration efficiency and ensuring seamless project execution.

Los Angeles, California, United States

Store No. 8 | Incubation Arm | Gaming Division | Metaverse• Led cross-functional teams for Zepeto, Avakin Life, Roblox: Supercampus, and Houseflip, improving project efficiency by 18% through timeline implementation.• Analyzed campaign performance, identified KPIs, and contributed innovative ideas to boost engagement by 15% and conversion rates by 10%.• Directed marketing campaign progress and execution, emphasizing detail, process improvement, and organizational skills, resulting in a 62% increase in on-time campaign deliveries.

Irvine, California, United States

CPG Agency Startup• Planned, monitored, and finalized 50+ project timelines (Sol de Janeiro, Jeffree Star, Dr. Squatch, Beekeeper's Naturals, Tubby Todd, Lemme, RMS, Snif, Rule Cosmeceuticals, etc. just to name a few) achieving a 45% improvement in production efficiency.• Coordinated with more than 20 international factories for material sourcing, pre-production samples and manufacturing processes.• Cultivated strong client relationships, serving as the primary advocate and ensuring project milestones were met within planned timelines, exceeding client expectations.• Paid meticulous attention to detail in proofing CAD files, ensuring precision and accuracy in design specifications, resulting in error-free manufacturing processes.• Managed quotations, budgets, and daily updates, saving ~10% in costs and speeding project delivery by 25%.

Los Angeles, California, United States

Electronic Arts | Apex Legends Mobile• Spearheaded the development of acquisition, retention, and monetization strategies for Apex Legends Mobile, encompassing release schedules, in-game events, live-testing, anti-cheat measures, retention features, and acquisition tools.• Launched with 22 million downloads in the first month and orchestrated Live Operation Events, doubling downloads the following month, leading to a 15% increase in player engagement and a significant 7% improvement in in-game purchases.

Los Angeles, California, United States

ZAM Agency• Oversaw the following projects (PUBG Mobile, Don't Starve: Newhome, Ring of Elysium, Trovo, Contra Return, Synced-Off Planet) every quarter to identify project scope, monitor project initiatives, implement requirements along with tracking project staffs to assure delivering quality solutions within defined budgets and timelines.• Handled full-stack social media marketing projects for 5 mobile gaming and streaming service accounts based in Asia and Europe, doubling the project budgets to $6M+ in two years.• Managed closely with 3-4 internal cross functional teams to track and manage resources, identify roadblocks, and optimize the execution of our products and services. Oversee the closing & onboarding process for our clients including contracting, invoicing, and internal/external project kickoff.• Communicated with existing & prospective vendors to understand their needs & design detailed plans to support them.• Recovered over $80,000 for company from unlogged & missed payments from June 2020 to November 2020.

Los Angeles, California, United States

ZAM Agency• Leveraged data analytics and quantitative analysis to monitor game performance, tune mechanics, and identify new features & tactics to impact KPIs for the North American Publishing Team on PUBG Mobile.• Designed and planned PUBG Mobile's in-game live-ops events and logistics using Html5 wireframes to increase monthly retention by 12%-15%.

Los Angeles Metropolitan Area

• Managed law school projects by prioritizing guest speaker demands, arranging up to 50 annual law school events, and managing participant rolodex with my team to ensure smooth operations.• Promoted speaker symposiums and commencements through multimedia campaigns across physical and digital platforms, resulting in 20% increase in attendees’ participation year over year.

Sunnyvale, California, United States

Evry Social Browser• Led weekly marketing conference calls with global teams to analyze main problems and solutions from products to provide users what they need and want; created fund raising pitch decks for Evry for 85,000 userbase app service.• Promoted company's new social browser app through social media, emails, surveys, and ASO to improve content and monitor website traffic through Google Analytics, resulting in 45% user growth per month.

Los Angeles, California, United States

• Fostered a vibrant online environment where fans could express their opinions on games and industry news, contributing to a more dynamic and interactive community.• Invited and encouraged sports fans to join the SPORTalk platform, leading to a 12% increase in user engagement and active discussions.

Xinyi District, Taipei City, Taiwan

• Verified accounting records, de-risked partner companies’ tax and reimbursement liabilities, and reviewed purchase & sales order entries to ratify integrity of companies; received the KPMG Intern Outstanding Performance Award among a class of 150 interns.• Collaborated with Microlife Corporation, The Edrington Group, DICKSON, and Tommy Hilfiger to ensure compliance in their accounting records, taxes, and expenses, reducing risk burden by $7,500.

Dazhi, Taipei, Taiwan

Website Programmer | Informations Technologist• Worked with the Website Programming team to enhance the company’s website using HTML and C++, resulting in a more visually appealing and user-friendly interface.• Assisted the IT team in troubleshooting and repairing laptops and software, gaining hands-on experience with computer components, various interfaces, and customer service skills.• Actively participated in conference calls with the ShenZhen branch, contributing to timely resolution of customer issues and maintaining schedule adherence for efficient operations.

Master'S Degree, Integrated Design, Business, And Technology

Cohort 20 | Product Design & Innovation • Actively applying design thinking and user-centered design principles to develop innovative.

Bachelor’S Degree, Business Administration

Activities and Societies: TAO (Taiwanese American Organization) (Family Head Adviser), Advanced Games Project (Marketer), Zeta Phi Rho.

High School

Activities and Societies: March of Dimes, Big Buddy Club, Reach Out Program, National Junior Honor Society, Basketball Team, Badminton.

Pre-College Program, Summerfuel

Engaged with UC Berkeley faculty, fellow students, and visiting scholars within a vibrant academic community. Completed two courses.