I'm a scientist-turned-marketer who could not figure out how to use social media to share my thoughts, promote my work, grow my business. It wasn't the strategy or tactics that kept me stuck. It was the "authenticity" bit. I became obsessed with the topic, because I was struggling to do that very simple thing. It turns out that it is extremely hard to "just be yourself" online when you are not even "yourself" in real life. Long story short, I ended up studying to become a Reiss Motivation Profile® Master because this was one of the key things that helped me understand that authenticity has little to do with mastering copywriting or personal branding. Authenticity is an inside job. And to get started, you need to be clear on your desires. Not your values. Your desires are much stronger and always searching for a way to express themselves. I’m here to help people get clear on their unique hierarchy of desires so they stop compulsively downloading every “Steal My Formula” course and feeling like garbage because they don't relate to any of those "be your best self by doing these 500 things every day on top of just trying to stay alive".