- Build email, push messages, and mobile app inbox campaigns for Fandango at Home (Vudu) & Rotten Tomatoes while supporting Fandango on an ad hoc basis- Code campaigns within the Sailthru platform using HTML, CSS, and Zephyr (Sailthru templating language)- Troubleshoot any rendering or linking issues within the coded campaigns- Collaborate with CRM strategy to scope requirements for new campaigns and advise on platform capabilities and limitations- Manage setup for Fandango marketing units (website & app) using internal tool to schedule units according to the marketing units calendar managed by marketing teams

• Build and manage campaign workflows in CustomerIO via Asana tickets assigned by the Partnerships & Consumer Lifecycle Managers detailing audience segmentation, cadence, A/B testing, conversion criteria, and message type to be sent (email or SMS)• Create reporting dashboards using Mode or Chartio using SQL queries through Amazon Redshift or Snowflake to monitor Lifecycle KPIs such as email opens, clicks, and life insurance policy activations• Code HTML emails utilizing modular templates; editing code to match creative provided by the Marketing Brand Designer• Troubleshoot issues brought up by other teams related to lifecycle campaigns on an as-needed basis; provide information as to the cause of the issue and solution implemented• Work with engineers when developing new event data to be sent to CustomerIO to ensure data is being passed over correctly with the relevant fields & values

- Use Responsys/Sailthru to set up email campaigns and schedule the date/time of deployment as specified via segmentation briefs provided by the CRM Strategy team- Aid Senior Front End Email Developer with HTML email workload by helping to code select business-as-usual campaigns- Utilize and edit SQL query templates to build email audiences via Amazon Redshift database according to segmentation briefs or ad-hoc request specifications- Help advise new marketing initiatives from CRM Strategy; confirm request is possible with current email platform tools or suggest alternatives/workarounds for platform limitations- Monitor email inbox deliverability using tools such as ReturnPath/250ok

- Manage Non-Mortgage email offers & calendar to monetize customer data from Mortgage inquiries- Set up and deploy HTML/content builder emails in Salesforce and Maropost- Utilize available data points to optimize audience segmentation based on Non-Mortgage offer type- A/B test email creatives and send times to refine audience criteria and increase performance- Use 250ok tools to monitor inbox deliverability; troubleshoot any inboxing problems that occur- Update triggered & automated campaign reporting on a weekly basis; note any significantperformance issues or improvements to senior management

Drive traffic to e-commerce site and customer retention through email campaigns• Communicate with merchandiser, creative, and copy teams to manage email campaign timelines for the flagship GUESS brand• Use Salesforce/Adobe Campaign to set up and deploy promotional, retail, and winback emails• Generate customer segments based on criteria such as country, gender, loyalty program, or event signups to allow a more personalized campaign experience• Run A/B tests on subject lines, footers, and content to improve email performance & engagement• Pull weekly performance reports using Adobe Omniture and Google Analytics for E-Blast and NCommerce email campaigns• Monitor inbox rates through ReturnPath tools and make delivery recommendations; lead bi-weekly ReturnPath calls and continue relationship with account managers

Drive traffic to retail stores and online with promotions through B2C/B2B digital campaigns· Coordinating digital campaign setup and deployment for in-store retail and online promotions with project managers· Building HTML B2B/B2C emails and SMS texts; troubleshoot errors and edit code when campaign changes are made· Performing A/B tests to increase email engagement through open and click-through rates· Creating segmented audience filters and programs for email/SMS deployments to create a more targeted customer experience· Utilizing reporting tools to monitor email & SMS performance; provide results to senior management on a regular basis· Maintaining relationships with account managers at Oracle and Return Path through bi-weekly calls and on-site visits

Aiding with user retention primarily through the use of email & push notification channels.· Provided support for the #1 Bingo & Slots game on Facebook (BINGO Blitz) by coordinating campaign production from creation to deployment for content releases and promotional events· Worked closely with production, monetization, and acquisition teams to improve creative design, copywriting, and strategy for campaign delivery· Set up HTML-based emails and debug code issues· Customized deployments of email and push notifications using player segmentation to boost performance· Executed A/B tests to help increase email performance and push notification click-through rates· Contributed actionable ideas and feedback during weekly team meetings· Leveraged Tableau reports to analyze email performance data and A/B test results· Refined and iterated A/B tests based on key performance metrics · Organized and presented results of testing to senior leadership; provided and applied improvement suggestions

Facebook & mobile (iOS, Android, Kindle) game testing, bug regression & reporting via JIRA· Worked with marketing team to test promotional campaigns and ensure found issues are resolved· Escalated critical issues to prevent loss of DAU, revenue, and player engagement· Supported technical setup of marketing and monetization campaigns

Testing Flash-based web MMO game, debugging, bug reporting & regression

Gathering video media to convert & upload onto modules depending on the client. Also occasional video editing.

- Performed QA testing for games in development- Worked with other testers and Test Leads on various projects- Used DevTrack to enter bugs into a database