Catherine Eckstein Charles Email & Phone Number

Naples, Florida Area

• Full responsibility for managing a local math tutoring franchise: marketing, sales and daily operations including::
• Maximizing profit by exceeding revenue targets and minimizing expenses.
• Initiating partnerships with district schools and local businesses to promote unique curriculum.
• Improving customer acquisition and retention by building and cultivating strong client relationships.
• Creating and updating individualized learning programs based on student assessment and goals, while liaisingwith school teachers to integrate current class curriculum into total plan.
• Overseeing data update, integrity, and reporting of CMS, inventory, and financial statistics.

Naples, Florida

Create original website content, edit existing content, develop promotional emails.Clients include a digital marketing agency, an information systems consulting business and a local vehicle services firm.

Langhorne, PA; Doylestown, PA; Pennington, NJ

• Transformed a struggling franchise business into an award-winning, top ranking establishment in the highly competitive educational tutoring industry, moving the bottom line from red to black by:
• Analyzing the market demographics and current ROI of the three locations and recommending the redeployment of assets to the market with the best-projected growth and profitability: Langhorne, PA. Sold other locations.
• Streamlining business operations, reducing inventory expenses and labor costs by 20%
• Significantly altering marketing campaign mix, slashing direct mail and radio and spearheading the entre into digital marketing, achieving a 10-fold increase in total online engagement and elevating online prospect.
• Boosting SEO with creative content using effective semantics, photo, video, and links to relevant blogs and websites, as well as developing Google PPC ad campaigns and managing FB posts for maximum reach in target.
• Collaborating with an email marketing vendor, developing campaigns to capture, profile, and target prospects while offering current customers incentives for reviews, referrals, and repeat business, capitalizing on.

Greater New York City And Philadelphia Area

• Created an award-winning business, achieving Senior Director status within 2 years. Highly respected and dedicated leader, skilled at managing and mentoring, modeling superior client service, work ethic, tenacity, and.
• Expanded local footprint and corporate growth by recruiting and training over 100 new marketing executives to market over 500 premium wellness products, resulting in the acquisition of over 800 new customers.
• Instrumental in employee development and employee retention. Led semi-weekly conference calls and webinars, training marketing representatives to further their business activity. Focus was on customer acquisition, cold.
• Created innovative and interactive conferences and events, including product sales presentations to acquire new customers, team progress and recognition events, and new product launches with up to 200 in attendance.

Princeton, NJ

• As Client Account Project Manager/ Sr. BSA:
• Recognized for proven, consistent success at leading multiple concurrent large-scale global systems implementations from sales to final delivery, customizing the Trading Assistant vendor software for major global.
• In collaboration with client senior management, defined scope, objectives and delivery dates to produce SOW for customization of new functionality. Managed overseas, integrated cross-functional and cross-continent.
• Developed and supervised QAT/UAT, system roll-out, training and documentation
• Consistently exceeded client expectations, driving projects to completion by achieving all milestones with quality deliverables on time, within budgetEarned a major promotion to Director of Client.

Greater New York City Area

• Responsible for the customization and full SDLC implementation of the Financial Trading System for major financial institutions to support their fixed income and mortgaged backed securities trading desks, accounting.
• Led a cross-functional team of stakeholders, business analysts and technical professionals in the functional and technical design, development, QA and UA testing, onsite installation, user training, and post-production.
• Clients base included both investment banks and commercial banks: Drexel Burnham Lambert - NYC, The Northern Trust Company – Chicago, and PNC Bank,- Pittsburgh.
• Crafted a team of extremely energetic, highly analytical, intensely detail-oriented, persistently positive, and competitively witty professionals to provide 24-hour live system support, troubleshooting mission-critical.