Managed email marketing and lead generation initiatives across all sales channels, customer segments, and partner affiliates. Developed multi-channel communication strategies for targeted audiences to expand prospect, customer, and partner database while increasing brand awareness. Collaborated with IS to integrate MAP and CRM systems, and develop comprehensive lead workflow process. Led sales enablement processes to ensure proper tracking and measure of lead and demand generation initiatives. Reported and presented performance metrics and recommended plans for improvement and expansion to leadership.. Forged resilient partnership between sales, marketing, and IS built on collaboration, communication, education, cooperation and pure tenacity, leading to operational efficiencies in lead generation, lead management and workflow processing.

Assumed project manager role for specific projects and initiatives to ensure development, implementation and execution of marketing and communication strategies in support of commercial casualty insurance business objectives. Oversaw internal and external communication, new product development, advertising and promotion, event management, internet marketing and search engine optimization, industry-specific business development, public and media relations, and strategic business relationship development. Improved CRM implementation and user adoption as lead Salesforce.com super user by introducing reporting and campaign management matrix as part of all marketing and sales activities. Served as brand advocate to ensure quality and consistency of internal and external communications nationwide.

Facilitated several marketing communication activities to advance business goals of several primary casualty divisions. Implemented design and layout of marketing collateral, including brochures, fact sheets, product guides, and presentations. Managed and coordinated several networking and business events, including conferences, seminars, educational sessions, corporate networking events, high-level executive meetings, sponsorships, employee recreational activities, and team-building workshops. Oversaw design and publication of advertisements in variety of industry trade publications. Implemented marketing communications strategies relative to new product launch and promotion. Monitored and maintained website content, including advertisements, product and divisional information. Performed regular data research and analysis for account targeting and cross-selling initiatives.

Provided day-to-day marketing support to VP of strategic marketing in driving growth of all casualty and industry-focused marketing objectives. Researched and organized target client information and cross-selling initiative data. Utilized corporate systems to manage accounts and strategic marketing initiatives. Coordinated distribution of marketing material to regional offices. Worked with corporate communications in publishing printed and online marketing material, including newsletters, brochures, company website, and advertisements. Maintained divisional and sub-divisional website content. Coordinated divisional special events, sponsorships and conferences. Expanded library of marketing collateral.