Claudia Chery Email & Phone Number

Boston, Ma, Us

North Attleboro, Ma, Us

San Diego, California, Us

Middleboro, Massachusetts, Us

- Led marketing department for Brookfield, one of AMETEK’s top-performing 50+ business units. - Recruited, hired, developed, and mentored a team of 13+ digital marketers, which included 3 managers and their direct reports working remotely globally from the ground up. Team was modeled after an in-house marketing agency and included e-commerce, UI/UX design, content marketing, social media management, marketing automation, and SEO/SEM functions.- Provided digital marketing oversight and marketing communications (marcom) for Brookfield business unit. Assisted other AMETEK business units with marketing initiatives on an ad hoc basis.- Developed B2B marketing strategy and execution across relevant digital channels, including: social media management, demand generation, SEO/SEM/PPC, graphic design, video production, e-commerce store management, and website management.- Implemented marketing strategy for global audience, supporting 60+ sales and service representatives. Designed strategic marketing plans for the Americas, Europe, Africa, and Asia.- Managed 5 Sitecore CMS websites in 3 different languages to reach customers around the world. Partnered with external vendors to develop localized Sitecore websites in other languages. - Marketed technical products to technical audiences. Collaborated with the Product Management team to execute product marketing strategy. Developed and executed marketing plans for product launches (e.g., new instruments, software packages, etc.).- Oversaw global demand generation program using growth marketing principles. Analyzed data and analytics to inform and optimize lead generation tactics and strategies.- Created account-based marketing (ABM) materials to target key accounts in food and beverage, pharmaceutical, and cosmetics/personal care product industries.Implemented ClickDimensions marketing automation platform (MAP) integrated with MS Dynamics CRM. Later completed migration to Pardot MAP integrated with Salesforce CRM.

Middleboro, Massachusetts, Us

Braintree, Massachusetts, Us

- Provided strategy and execution for B2B and B2B2B (i.e., Symmons > distribution partners > companies in the commercial building industry) marketing and account-based marketing campaigns. - Migrated from HubSpot to Pardot for marketing automation. Integrated Pardot with Salesforce CRM.- Hired as HubSpot expert and charter member of the company's new digital marketing team. Negotiated contract for and implemented HubSpot, company’s first marketing automation platform (MAP). Integrated HubSpot with Salesforce CRM. - Shared expertise, recommendations, and strategies, as well as oversee execution for all areas of inbound and outbound digital marketing: website user experience, conversion rate optimization, search engine optimization (SEO), search engine marketing (SEM), email marketing, and more.- Managed external marketing/advertising agencies and content creation outsourcing services. Created content and wrote copy for lead/demand generation and social media (e.g. eBooks, content offers, blogs, social posts, case studies, email campaigns, marketing automation workflows, etc.). - Developed case studies, resources, and landing pages for Symmons Evolution, a cloud-based building management software platform managing data from IoT devices installed in hotels.

Braintree, Massachusetts, Us

Worcester, Ma, Us

- Consulted with HubSpot clients on inbound marketing methodologies, digital marketing strategy and marketing automation. New Perspective Web Solutions was a HubSpot Gold Partner.- Oversaw digital marketing strategy and delivered marketing campaigns to achieve clients' objectives (e.g. generate leads, grow revenue, increase site traffic, etc.). - Developed strategy for growth, reach, and engagement for client accounts. - Created and managed development of engaging content (e.g. blogging, digital copywriting, social media publishing) for websites and digital assets. - Established and delivered custom, goal-oriented inbound marketing plans. - Tracked, measured, and reported data and analytics against client KPIs using HubSpot reporting, Google Analytics, Moz, etc. Performed monthly, quarterly, and annual performance reviews.- Administered project plans and client budgets. Ensured quality and client satisfaction.

- Founded consultancy offering project management and operations management expertise to startups and small businesses in creative industries. - Managed client relationships by recommending solutions and managing expectations. - Worked with business owners to develop and implement business strategy, processes, and end client relationship management.- Assistant instructor for “Bootstrap Bootcamp,” a course for entrepreneurship-leadership training that walks students through business idea brainstorming, planning, strategy, marketing, and business launch.- Clients: FAVOR, The Mullings Group, Bereano Partners, Oils of Shakan, D/R/E/A/M Collaborative

High School Diploma

Bachelor, Arts; Psychology And Sociology