Pengfen Chen Email & Phone Number

Singapore

Singapore

Shopee Credit, digital financial services (BNPL, lending, trading, insurance)Southeast Asia, Taiwan, China, Brazil, Mexico・Oversee Credit design team within 8 product lines.・60% design mgmt. - Propagate a strong design practice and guidance of the team's work; Review internal and external design; Articulate the design goal・40% team mgmt. - Experience hiring and retaining; Concentrate on people development; Lead the team to work well on highly collaborative with business stakeholders

Singapore

Business Loan | Southeast Asia・Led the 0 to 1 design product of Business Loan, which gained a 10% market share and achieved the expected revenue.・Being a design mentor helped juniors grow and gain stakeholders' recognition.ShopeePay | ID, TH, PH, MY, VN, SG・Led the integrated project of ShopeePay, which boosted workflow effectiveness by 30%.・Drove product revamps by rebranding, and improving service by 20% to customers.AirPay App | TH, VN・Spearheaded the data analysis to facilitate design decisions, driving several pivotal iterative projects.・Implemented qualitative user research to pre-vet the design, making the design close to the market.・Delivered monthly design sharing to 30+ of the project team.

Shanghai

Medishare App, digital community-level medical servicesChina (Shanghai, Beijing, and Gansu)· Build and lead design team of 4 members (2UI+2UX). Coordinate teamwork, guide the priority to produce outcomes, magnify the members’ ability and fulfill their expectation from the work.· Good at understanding business logic.· Responsible for clarifying interface architecture and establishing design guideline (kit), make iOS, Android and Web view design consistently.

Shanghai

Shanghai ETF App, digital stock trading information platformShanghai Area・Write functional requirement documents and user task guides.・Design graphic interface (Sketch, PS, AI) and prototype (Flinto).・Use HTML5, CSS, Bootstrap, JavaScript to support mobile-based web pages.

Taiwan

Lenovo ThinkPad X1, NB product user experience researchEurope Area· Brought insights to the product implementation and explore use-case solutions· Responsible for innovation project, from defining, designing, mockup, to the real product release