• Lead and supervise cross-functional marketing team, ensuring seamless coordination in providing customer marketing materials and supporting internal sales for Livly and Circuit teams. • Contribute to sales marketing strategies aimed at enhancing demand generation, client retention, and referral campaigns. • Manage project budgets and resources, optimizing utilization and tracking project expenses to ensure financial objectives were met.• Serve as the primary point of contact and liaison between internal teams, external partners, and internal studio team members, fostering effective collaboration, coordination, and project management throughout each project's lifecycle. • Develop comprehensive marketing vision for trade show displays, promotional campaigns, and lead generation efforts. • Cultivate and strengthen partner relationships through initiatives such as partner spotlights, webinars, and coordinating special events. • Spearhead brand recognition expansion, leveraging PR efforts across diverse media channels and actively engaging in industry-related blogs.

• Ensured efficient execution of business plan was tracked to meet future brand expectations and revenue targets.• Managed product positioning, marketing, and branding for Blue Team, a nationwide commercial restoration, construction and roofing company.• Spearheaded the rebrand of parent company BM and BlueTeam Restoration under single BlueTeam entity.• Coordinated campaign operations, involving the rebranding of all communication, online social presence and client related materials.• Managed online employee store, inventory and production of branded apparel, accessories and client onboarding packets.• Prepared, executed and tracked trade show participation and lead generation performance.• Composed blog content, website content, and email campaigns.• Supervised two sales coordinators

• Development and implementation of marketing strategies for HomeCare software for new acquisition and retention.• Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.• Provided marketing consultancy for specific campaigns and liaises with internal stakeholders.• Conducted advanced market and competitive analyses, highlighting opportunities and trends.• Developed and implemented of multi-channel marketing strategies for new and existing applications.• Proactively drove copywriting and prepared all communication and content, for company announcements, press releases, email campaigns, social media ads, and digital marketing.• Conducted data analysis, identified trends, and monitored online KPIs, campaign ROI optimization, planning and CRM, on a national level.

• Managed day-to-day activities of marketing campaign strategy, objectives, and deadlines.• Maintenance of corporate website content and offerings using DNN, WordPress, and Wix platforms.• Managed all correspondence, updates, email campaigns and new content for social media sites including Facebook, Twitter, LinkedIn, and corporate blog.• Organized quarterly fundraising and donation activities for Operation Smile philanthropy.• Established multi-media campaigns achieving maximum exposure for new branding and logo identity - also introduced graphic and social media response standards and policies.• Supervised the marketing team and coordinate with the supply department to provide customer feedback and translate customer needs. • Organized quarterly philanthropy fundraising and donation activities.

• Increased the firm’s profitability while managing up to twenty-five accounts representing 700k in annual revenue. • Liaison and marketing account manager for clients such as Adobe, Sage, and Intuit.• Cultivated campaigns for print, e-blasts, direct marketing and landing pages to promote service awareness and reinforce branding within multiple media channels that resulted in 10% in sales growth.• Arrange participation and sponsorship of tradeshows and industry specific conferences, executed exhibit booth presentations and speaking engagements for senior level management.• Compose and distribute corporate press releases to web media and social sites• Develop and maintain positive relationships with technology partners • Manage alliance program to extend service offering to other client channels to increase benefits of cloud computing with TestDrive service usage.• Established corporate social media identity to obtain increased brand awareness, service offerings and industry expertise in Cloud Computing and Software Marketing• Lead in planning and administrating support for new service launches.• Conceptualized and manage new brand identity, web site presence, email campaigns for additional services to the core product, established marketing automation process for content management.• Maintained corporate website content, offerings and effectiveness with, Photoshop, Dreamweaver, Pardot and Google Analytics.

• Worked with and managed a database of over 20,000 new sales recruits, consultants and potential leads.• Conceived online email and direct mail campaigns that averaged 20% increase in targeted traffic to website.• Designed collateral for print, direct marketing, promotional online banners, and emails to increase product awareness and reinforce branding within multiple media channels.• Created an integrated marketing and communications plan that leveraged the company’s overall marketing investment above and below the line (advertising, promotions, resources, and messages).• Assisted Senior Buyer at tradeshows to select a new product for annual catalog and monthly promotions.• Maintained and evaluated company website content and promotions effectiveness.

• Worked with Marketing Director to develop strategy and creative components for print, direct marketing materials, and promotional collateral to increase food product awareness and reinforce branding.• Composed company press releases and bi-weekly newsletter• Planned exhibit booth presentations and promotions at industry tradeshows and events • Conceptualized design and produced packaging for frozen food distribution• Direct responsibility for all phases of payroll management for salary and hourly staff• Managed overall office tasks purchasing inventory• Coordinated formal tastings with prospective clients• Worked with HR Director in resolution of staff concerns and/or problems• Controlled and updated expanding office telecommunication systems