Christina Lopez Email & Phone Number

Chicago, Illinois, US

• Lead and supervise cross-functional marketing team, ensuring seamless coordination in providing customer marketing materials and supporting internal sales for Livly and Circuit teams.
• Contribute to sales marketing strategies aimed at enhancing demand generation, client retention, and referral campaigns.
• Manage project budgets and resources, optimizing utilization and tracking project expenses to ensure financial objectives were met.
• Serve as the primary point of contact and liaison between internal teams, external partners, and internal studio team members, fostering effective collaboration, coordination, and project management throughout each.
• Develop comprehensive marketing vision for trade show displays, promotional campaigns, and lead generation efforts.
• Cultivate and strengthen partner relationships through initiatives such as partner spotlights, webinars, and coordinating special events.

Boca Raton, Florida, US

• Ensured efficient execution of business plan was tracked to meet future brand expectations and revenue targets.
• Managed product positioning, marketing, and branding for Blue Team, a nationwide commercial restoration, construction and roofing company.
• Spearheaded the rebrand of parent company BM and BlueTeam Restoration under single BlueTeam entity.
• Coordinated campaign operations, involving the rebranding of all communication, online social presence and client related materials.
• Managed online employee store, inventory and production of branded apparel, accessories and client onboarding packets.
• Prepared, executed and tracked trade show participation and lead generation performance.

Bloomington, MN, US

• Development and implementation of marketing strategies for HomeCare software for new acquisition and retention.
• Supervised offer strategy for all consumer marketing initiatives involving third-party merchant offers.
• Provided marketing consultancy for specific campaigns and liaises with internal stakeholders.
• Conducted advanced market and competitive analyses, highlighting opportunities and trends.
• Developed and implemented of multi-channel marketing strategies for new and existing applications.
• Proactively drove copywriting and prepared all communication and content, for company announcements, press releases, email campaigns, social media ads, and digital marketing.

Fort Lauderdale, FL, US

• Managed day-to-day activities of marketing campaign strategy, objectives, and deadlines.
• Maintenance of corporate website content and offerings using DNN, WordPress, and Wix platforms.
• Managed all correspondence, updates, email campaigns and new content for social media sites including Facebook, Twitter, LinkedIn, and corporate blog.
• Organized quarterly fundraising and donation activities for Operation Smile philanthropy.
• Established multi-media campaigns achieving maximum exposure for new branding and logo identity - also introduced graphic and social media response standards and policies.
• Supervised the marketing team and coordinate with the supply department to provide customer feedback and translate customer needs.

Tampa, Florida, US

• Increased the firm’s profitability while managing up to twenty-five accounts representing 700k in annual revenue.
• Liaison and marketing account manager for clients such as Adobe, Sage, and Intuit.
• Cultivated campaigns for print, e-blasts, direct marketing and landing pages to promote service awareness and reinforce branding within multiple media channels that resulted in 10% in sales growth.
• Arrange participation and sponsorship of tradeshows and industry specific conferences, executed exhibit booth presentations and speaking engagements for senior level management.
• Compose and distribute corporate press releases to web media and social sites
• Develop and maintain positive relationships with technology partners

• Worked with and managed a database of over 20,000 new sales recruits, consultants and potential leads.
• Conceived online email and direct mail campaigns that averaged 20% increase in targeted traffic to website.
• Designed collateral for print, direct marketing, promotional online banners, and emails to increase product awareness and reinforce branding within multiple media channels.
• Created an integrated marketing and communications plan that leveraged the company’s overall marketing investment above and below the line (advertising, promotions, resources, and messages).
• Assisted Senior Buyer at tradeshows to select a new product for annual catalog and monthly promotions.
• Maintained and evaluated company website content and promotions effectiveness.

• Worked with Marketing Director to develop strategy and creative components for print, direct marketing materials, and promotional collateral to increase food product awareness and reinforce branding.
• Composed company press releases and bi-weekly newsletter
• Planned exhibit booth presentations and promotions at industry tradeshows and events
• Conceptualized design and produced packaging for frozen food distribution
• Direct responsibility for all phases of payroll management for salary and hourly staff
• Managed overall office tasks purchasing inventory

Education record

Ba, Marketing And Graphic Design