Chris Cognetta Email & Phone Number

Denver, CO, US

Bengaluru, Karnataka, IN

Indianapolis, Indiana, US

Naples, Florida, US

Event Marketing and Consultinghttp://www.usa-expo.comhttp://www.premierhomeshows.comUSA Expositions is a full service experiential marketing agency with specific expertise in consumer and trade shows.Our services include:-Experiential/event marketing-Booth/display design and production-Full service booth/display activation-Sponsorship.

Englewood, CO, US

• Accountable for the performance of a 14-person Business Development team located among five offices throughout the country. Responsible for providing marketing, sales and business development support to the field based.
• Managed one of DISH Network’s largest independent retailers from September 2008 - September 2009. Effectively built relationships with various levels of the retailer’s organization and made improvements to their.
• Retailer’s churn rate improved from 3% to 2.15%, resulting in approximately 1,700 customers per month saved, or $100,000 in revenue savings per month
• Retailer’s completion percentage on new customer installations improved from 68% to 86%, resulting in an additional 1,200 new customers per month, or an additional $70,000 per month in revenue
• Responsible for building a Retailer Mall Kiosk program and a Retailer Events program from the ground up. These were two of the largest, most visible and successful initiatives from 2010 through 2012.
• Retailer Mall Kiosk program has produced 12,000 incremental new customers since June 2010, which is an additional $720,000 per month in revenue

Englewood, CO, US

• Responsible for the development and performance of eight direct reports. Accountable for the sales performance of approximately 1,000 independent retailers in a 10-state region, which produced roughly $900,000 per.
• Responsible for retailer execution on a special promotion in Kansas City in August 2005, which resulted in a 71% increase in sales.
• Responsible for retailer execution on a special promotion in Colorado Springs in May 2006, which resulted in a 40% increase in sales.
• Achieved 105% of quota in 2006.
• In 2007, the Mountain Region produced more DISH Network subscribers from new points of distribution than any of the other five regional offices. This was achieved with only 50% of the sales staff of the other regional.
• While Regional Sales Manager, three of my direct reports were promoted.

Englewood, CO, US

• Responsible for the development and performance of two direct reports. Educated retailers on sales techniques, marketing strategies and customer retention in order to drive DISH Network sales. Responsible for.
• Developed new format and content for Retailer Training Seminars, which was adopted and used by all regions throughout the country.
• Accountable for all aspects of the Summer Intern Program, including interviewing, hiring, training, creating and executing an action plan. Reported weekly results to V.P. of Sales.
• Promoted to Regional Sales Manager - Mountain Region.

Englewood, CO, US

• Provided retailers with customer retention and marketing ideas to help increase DISH Network sales in the Southeast Region. Prospected for new retailers and assisted new retailers with paperwork, training and marketing.
• Received “Top Gun Award” for February 2003 - Top Area Sales Manager in the Southeast Region.
• Promoted to Business Development Manager - Mountain Region and relocated to Englewood, Colorado.

Mba, Marketing

Bs, Marketing