Christopher Coldwell Email & Phone Number

Isleworth, England, United Kingdom

• Currently working in the Base Management function for all Sky UK Customers toretain revenue and minimise churn. A key stakeholder in Sky's Stay Longer workstream which proactively delivers communications based on.
• Focussed on retention activity to proactively stabilising customers whilst achieving revenue and churn targets
• Timely quarterly planning and in-quarter mitigations that help deliver benefit above and beyond expectation
• Ideate marketing strategy and deliver improved results base off results and customer insights
• Confidently assess quantative and qualitive data to build and tell a story of our marketing communications and how our Stay Longer programme delivers value for both customers and Sky
• Assessment of CRM and Adobe Targeting to deliver enhancements to existing campaigns and previous best practices

London, England, United Kingdom

• Identified for a new opportunity focusing on Renewals and Reactive marketing for our subscription customers to retain and minimise churn.
• Responsible for insight into, and delivering, a renewals budget of £500 million per annum across all D&G’s clients and Direct business in the UK.
• Successfully launched and developed Direct Debit Lapse campaigning; email, email reminder and SMS strategy post existing journey to save an incremental £15 million
• Creatively implemented E-documentation on renewals for the UK business on our auto renewals whilst navigating an ever-changing regulatory landscape; building through a test-and-learn approach to deliver the largest.

London, England, United Kingdom

• Successfully promoted to Client Development Manager delivering key strategic initiatives whilst motivating and managing a team to help deliver on targets.
• Responsible for a new business budget of £36 million per annum on the Whirlpool Corporation account.
• Successful launch and delivery of the campaigns for Whirlpool Corporation for new business; identifying key regulatory change and ensuring these deliver on targets as per business expectation.
• Creatively implemented Smartcare rewards on a small amount of product renewals whilst building a large portfolio through a test-and-learn approach to deliver a wider best practice for the rewards benefit.
• Currently a line manager, responsible for development and motivation of two personnel ensuring the team performs to a high standard and provides support across the business on the UK's leading account in D&G

London, England, United Kingdom

• Promoted to Account Manager looking after the UK's largest account and internal marketing performance.
• Developed and delivered the Indesit Post Repair campaign which outbound dials customers an hour after their manufacture repair for cross sales.
• Lead support on the Smartcare rewards for Indesit customers, managing the delivery of website traffic and customer journey to improve overall conversion on our new business registration channels.
• Project management and delivery of the Whirlpool 2 Year Manufactures Guarantee across multiple customer touch points.

• A successful Internship led to my full time hire in the Client Business Development team working on key strategic Accounts and Relationships
• Detailed interpretation of detailed reporting and analysis of campaign effectiveness, presented and delivered to key stakeholders.
• Effective collaboration with internal teams to ensure the optimisation of existing channels to customers, helping drive performance, troubleshoot and reach new goals.
• Developed account knowledge and ability to handle client queries in a professional and effective manner.

Wimbledon

• Worked alongside the Client Business Development team assisting on the set-up, monitoring and analysis of both direct and client accounts
• Regular liaison and interaction with internal and external stakeholders
• Effective and comprehensive understanding of multi-channel marketing
• Successful launch, monitoring, and analysis of Campaigns; providing regular feedback and developing areas in which the product could have been improved.

Cardiff, United Kingdom

• Was selected to aid Welsh Assembly Member Suzy Davies as part of my final year degree
• Involved researching and analysing the political process of public policy in Wales with special reference to Emergency Life Saving Skills in Welsh Secondary Schools
• Wrote and produced a 5000 word report on the Welsh devolution and growing political and cultural identity.

Politics, Bachelor Of Arts (B.A.), Politics, 2:1

Activities and Societies: SURFC 3XV 2012-2013

A Levels And Gcse

The Misbourne School, Great Missenden, Buckinghamshire A Levels: Politics (B), History (C), English Literature (C) GCSEs: 1A 5Bs 2Cs 2Ds.