As a dynamic leader in the consumer electronics industry and an advocate for the circular economy, I bring over 15 years of expertise in finance, analytics, and operations to my role as Chief Operating Officer at Phobio. My journey with Phobio began in 2017, where I spearheaded the creation of the Apple Mac trade-in program, setting a new standard in the industry. The following year, we successfully expanded our offerings to include iPhones, iPads, and Wearables, significantly broadening our product portfolio and market reach.My passion for innovation and excellence led to the establishment of vital partnerships with OEMs & national retailers, including Costco, OnePlus, Motorola, Amazon Canada, and regional carriers like Videotron and Sasktel, further cementing Phobio’s presence in the market. In 2021, I launched Assembly, a trailblazing B2B marketplace for pre-loved electronics, reshaping the way businesses engage in the electronics lifecycle.Promoted to COO in 2022, I have been at the forefront of strategic planning, execution, and growth. My role involves working in tandem with the CEO and the board of directors, ensuring our strategies are in sync with Phobio’s vision and mission. My tenure has been marked by the implementation of process improvements and quality standards, leading to heightened efficiency, productivity, and customer satisfaction.I excel in new business development, negotiation, and relationship management, skills that have been instrumental in forging and nurturing strategic partnerships. My commitment to delivering innovative solutions to complex challenges continues to drive value for our customers and partners, fostering a sustainable and prosperous ecosystem in the consumer electronics sector.