I am fascinated by the complexity of brands and the challenges that are faced in the brand-building process. I believe the key to every company's success is centered around the customer's brand experience and the ability to develop products, services, and marketing communications that tie into a consumer's needs.PROFESSIONAL EXPERIENCE• Motivated, creative marketing specialist with a diverse B2B and B2C marketing background with proven ability to develop and implement strategic marketing programs and campaigns, direct and digital, that spur brand awareness and revenue growth.• Demonstrated capacity to provide marketing guidance in support of campaigns, maintaining inclusive viewpoint for all development and communications activities. Versed in digital marketing and social media tools.• Able to translate and summarize complex industry data into usable marketing action items.• Ability to set new business directives by recognizing market opportunities, analyzing key performance indicators, and developing competitive marketing strategies.• Ensure brand extensions and marketing programs support customer needs and business vision. Effective communicator and motivational team player focused on producing results.• Demonstrated ability to multi-task, manage shifting priorities, take the initiative and be exceptionally proactive.SPECIALTIES: Marketing - Strategic Planning / Campaign Development - Strategy, Management, & ReportingMetrics - Analytics - Conversion TrackingDigital/Social MarketingSEO & Landing Page OptimizationDirect MarketingB2B & B2C MarketingEmail MarketingProduct Launch & PositioningPrint, Web & Social Media Content DevelopmentBrand Strategy & ManagementPublic RelationsCustomer Acquisition, Growth, & RetentionCRMStartup Marketing