Chris Cooper Email & Phone Number

San Diego, CA, US

San Diego, California, US

Currently serving as Senior Marketing Manager, Global Brand Marketing and Analytics. In the four years since joining Dexcom, I have established and documented best practices for launching, managing, reporting, and optimizing campaigns and led the digital marketing efforts for our portfolio markets that include G6, G7, and Dexcom ONE across multiple.

San Diego, California, US

Los Angeles, California, US

Helping to tell the story of Captain Robert Smalls through the publication of a graphic novel and the development of a feature film

San Diego, CA, US

• Key Result Areas:
• Handpicked to provide scalable, repeatable, and transferable Digital Marketing processes and tools to further evolve Illumina’s capabilities in line with its long-term business goals.
• Devised and executed digital marketing strategies and programs in research, clinical and direct-to-consumer.
• Defined marketing and platform strategies, created product roadmap; led and managed marketing efforts including online, offline, product, corporate, branding and sales support of this successful business.
• Managed a multi-billion dollar advertising budget.
• Leads clinical and research marketing campaign execution, channel strategy, optimization, metrics and benchmarking.

San Diego, CA, US

Works with RMC leadership to develop and implement a comprehensive and innovative community outreach plan targeting individual, private, corporate, school and other organizations. Also works collaboratively with staff to identify new patterns including foundations, individuals both private, corporate, schools and other organization partners through ongoing.

San Jose, California, US

• Key Result Areas:
• Hired to lead and manage B2B technology and consumer entertainment products including global product launch and end of life campaigns.
• Lead and manage integrated marketing efforts that include SEO, PPC, email marketing, social advertising, videos, promotional media and the use of marketing automation technology.
• Responsible for managing the advertising technology stack including leading a major technology transition from Adobe Marketo to Salesforce Pardot.
• Held leadership role on strategic planning counsel for key corporate initiatives, road mapping and resource allocation.
• Established KPIs for the campaigns and tracked progress against expectations.

Advisor for 2009 MobiTV spinoff, Underground Labs. This startup develops cutting edge TVE applications and experiences including for major content providers and broadcasters. Assists on an as needed basis with customer persona development and product launch strategy.

Boston, Massachusetts, US

Launch management of white-labeled consumer and enterprise mobile security products with major North American telecommunications providers.

Emeryville, California, US

• Key Result Areas:
• Advanced to increasingly responsible positions, culminating in a key leadership role to lead and manage B2B product marketing efforts for the top performing applications including NBA League Pass, NFL Mobile, Sprint.
• Successfully developed and implemented strategic product enhancements and initiatives. Responsible for providing insights about markets, competitors, customers and trends.
• Responsible for feature enhancements and product developing using in-application data analysis.
• Served as B2B relationship manager for major television content providers including NBC/Comcast, ABC/Disney/ESPN, FOX Television and MTV Networks.
• Led contract negotiations, feature definition, product road mapping, feature enhancements and consumer research.

Overland Park, Kansas, US

• Key Result Areas:
• Devised and implemented Sprint’s national launch strategy for Apple, Google, Motorola, Samsung, LG, and Pandora.
• Served as consumer retail marketing manager for Western United States managing a $3M yearly marketing budget.
• Maximized sponsorship investment by creating and activating marketing programs with the NFL, NBA, NASCAR, Clear Channel, and Livenation.

Mortsel, Belgium, BE

Business development and partner relationship management with direct P&L responsibility for the western half of the North America.

Mba, Business & Marketing

Bachelor Of Science, Marketing

Musicology And Theory, Music And Performance Arts

Associates, Computer Science

High School Dimploma, Music Performance, General