Founder
CurrentAs the Founder & CEO of Smash Hits, I lead a dynamic record label and publishing company that focuses on innovative music production and artist development in the Latin music scene. Under my leadership, Smash Hits has achieved significant success, particularly in creating viral hits and expanding our global reach.Key Accomplishments:- Viral Success with 'Call Center': Managed the production and publishing of 'Call Center,' a breakout hit by an emerging artist featuring 'De La Rose.' The song has gone viral on TikTok, with over 4 million streams across all platforms, charting globally in Latin Viral Playlists on YouTube, Spotify, and Apple Music. The track is gaining 200K streams per day, particularly resonating with a female audience aged 14-21.- Strategic Growth and Partnerships: Despite having an exclusive distribution deal, I spearheaded growth opportunities for the publishing side of Smash Hits, expanding the brand’s presence in markets such as Argentina, Chile, Peru, Ecuador, Spain, and Puerto Rico.- Live Performance & Production: Led the launch of Calle Soul, a live performance project that blends R&B, Soul, and Latin music with a focus on live instrumentation, collaborating with top-tier local artists in Puerto Rico.- Publishing & Royalties Management: Oversaw complex royalty distribution processes for Smash Hits’ catalog, including successful registration with SoundExchange and proactive solutions for resolving split issues. This ensures that artists and composers receive their fair share.- Creative Collaboration: Managed a team of composers and producers to re-release tracks with new creative input, such as introducing live instrumentations to existing songs, expanding the company’s catalog with innovative sounds.- Global Brand Awareness: Leveraged viral success to establish Smash Hits as a recognized name in the global Latin music scene, collaborating with artists across multiple countries, growing audience reach, and enhancing brand visibility.