Claire O'Sullivan Email & Phone Number

New York, Ny, Us

Pawtucket, Ri, Us

Pawtucket, Ri, Us

• Lead brand strategy in North America across marketing, PR, and broadcast partners, and all business units including Global brand, digital, social, apps, consumer products, retail/e-comm, and experiential• Execute brand marketing campaigns and partnerships in North America• Manage marketing agency of record, serving as main point of contact, requiring bi-weekly meetings, regular RFPs, briefings, and brand immersions, media strategy, creative strategy and approvals• Manage PR agency, requiring weekly meetings, pitch approvals, influencer management. Major press hits include Wall St. Journal, CBS This Morning Saturday, Today Show, Romper, Jimmy Fallon, and PEOPLE• Manage broadcast, AVOD, and SVOD relationships, partner to drive content viewership and awareness

Chicago, Illinois, Us

• Led marketing campaigns and aligned content calendar across social, email, editorial, webinars,and site content – grew IG following by 277% (24K-90.5K), grew email CTR by 1.5%• Developed Brand Guide documenting PartySlate’s mission and vision statement, positioning, editorial, social and content guidelines, voice and tone, brand colors, icons and typography, etc.• Managed influencer and partnership relations, created 2020 Influencer Marketing Budget, lead outreach, negotiations, and content creation• Managed strategic partnerships including Vera Wang Bridal

Chicago, Illinois, Us

Chicago, Il, Us

• Managed all social media accounts (Facebook, Instagram, Twitter, LinkedIn) by copywriting, curating imagery and video, and scheduling all content, including paid social content — grew IG following by 1350% (2K-29K)• Led all original content creation and brand redesign project including brand videos, secondary colors, voice and tone, and refreshed brand personas

Chicago, Il, Us

• Created and edited content for client-facing and internal materials including marketing collateral, sales presentations, infographics, web design, tradeshow booth design and e-mail campaigns• Managed HighGround’s social media accounts (Facebook, LinkedIn, Twitter, Google+) using Oktopost, conducted research regularly in order to share relevant, up-to-date content• Conducted a brand and messaging project (internal and external surveys, interviews with key customer contacts, competitive analysis, market and industry research) in order to build stronger emotional connections with HighGround prospects, clients, employees and potential partners

Waldorf, De

• Attended industry related tradeshows, requiring booth design and set up, collateral editing and display, promotional item giveaways, and customer interaction• Organized Fieldglass’ Best Practices Summit 2015, including registration of 200+ attendees, coordination of social events, and design of the event’s mobile application• Conducted competitive analysis to ensure that Fieldglass was appropriately positioned in the market in terms of social media and audience receptiveness • Edited marketing materials including whitepapers, web copy, articles, specific event collateral and sales presentations

Waldorf, De

• Managed Fieldglass' customer event, Best Practices Summit 2014• Led a marketing inventory project managing promotional items and ordering materials through Fieldglass’ vendors, as well as maintained inventory in the UK and India offices• Developed new social media strategies by analyzing competitors and major tech firms

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Bachelor Of Business Administration (Bba), International Business