Chris Cotterill Email & Phone Number

Sheffield, South Yorkshire, Gb

Sheffield, South Yorkshire, Gb

Responsibility for development and implementation of a new Marketing Strategy including refresh of brand positioning to help drive increased growth for Prolific North SAAS Company of the Year 2021. Accountable for all tactical Marketing activity across multiple channels for existing and new clients.

London, Gb

Responsibility for all Demand Generation activity for the BT and EE brands with £75m+ budget. Including major new device launches [e.g. Apple, Google and Samsung], time limited offers and large seasonal campaigns such as Black Friday and Christmas. Multi-channel approach with significant digital activity across PPC, paid social, video and display as well as traditional broadcast with DRTV, press and radio. BT accountability added to remit in December 2020. Maternity cover role until September 2021.

Sheffield, S. Yorkshire, Gb

Accountable for £40m+ budget and all Brand, DR, Customer and PR strategy and delivery. Ownership of media planning and creative execution, alongside development and delivery of long term brand and marketing strategy. Working closely with BT Group and the BT and EE brands to ensure effective portfolio strategy. Key achievements included: *Consistent delivery of volume, value and cost metrics ensuring continued EBITDA growth in challenging market*Optimisation and reduction of marketing CPA to £65 in 19/20 [down 18% YoY] *Best ever brand metrics with Familiarity [46%], Consideration [43%] and industry-leading Value for Money [33%]*Extremely motivated, well tenured team with best in company employee engagement survey results [93%]

Sheffield, S. Yorkshire, Gb

Sheffield, S. Yorkshire, Gb

Promoted to Senior Manager as recognition of consistent excellent delivery. Retained ownership of acquisition activity as well as brand strategy from concept to launch, with campaigns resulting in best ever brand metrics. Lead GTM strategy, including full rebrand, for Plusnet Mobile launch. Improved efficiency of £35m+ marketing and media budget through robust econometric, linear and attributed reporting. Key achievements included: *Continued to deliver increased sales with best ever sales quarter [up 17% on previous] and market share [30%]*Effective creative executions delivered awareness levels far ahead of share of voice [c.21% vs. 3.5% SOV]*Mobile rebrand and launch resulted in sales far exceeding business case targets [+c.35%]*IPA Effectiveness Silver Award for ROI delivered by brand building campaigns

Sheffield, S. Yorkshire, Gb

Overall owner of acquisition volume for both residential and business brands. Includes responsibility for overall acquisition strategy and delivery via all channels; including TV, radio, press, online display and outbound. Also responsible for all Plusnet brand strategy, messaging and advertising. Management of overall marketing budget and responsibility for efficiency of all marketing activity. Regular business case and strategy presentations at CEO and BT Shareholder level with strong senior stakeholder management skills. High level performance since moving into the role has resulted in significant additional investment to continue growth. Current sales volumes in line with best ever results.

Sheffield, S. Yorkshire, Gb

Responsibility for all Plusnet Business marketing activity. Plusnet Business was re-launched in May 2013 and prior to this my role involved redeveloping our brand positioning & product portfolio through extensive market research and competitor analysis - as well as implementing improvements to the Plusnet Business website and sales order journey. Alongside revamping the brand and product portfolio I was responsible for developing the first Plusnet Business marketing plan to support the introduction of a significant business marketing budget. Now that we've re-launched my focus is on the successful delivery of our marketing plan and to drive growth of the Plusnet Business brand. Early signs are good, with a strong sales uplift and positive response rates from our early campaigns.

Sheffield, S. Yorkshire, Gb

Initially responsible for all Plusnet below the line acquisition marketing. Reduced average cost per acquisition by 40% in first 6 months, whilst maintaining 70% of signup numbers through this channel and reducing spend by 59%. Full responsibility of significant below the line marketing budget. Quickly assumed responsibility for other Plusnet acquisition marketing channels including DRTV, Online display, Press advertising and sponsorship. I've taken the lead in TV advertising concepts, scripting, budget management, pre & post production. Experience in legal advertising requirements and approvals, via Clearcast and our internal legal department.Full Ownership of 2 distinctly different sponsorship campaigns during 11/12. Management of title sponsorship of 2011 Rugby League Four Nations tournament and also Celebrity Big Brother TV show 'idents'. Extensive experience of day-to-day agency management, response forecasting and reporting as well as preparation and delivery of director level presentations & reports.

Sheffield, South Yorkshire, Gb

Volunteer mentor on the Sheffield Hallam University student mentoring scheme. Offering students guidance and support on 'real world' marketing, CV writing, interview techniques or anything else they require assistance on.

Responsible for all marketing activity strategy, planning & implementation. Also assumed responsibility for Ticketing & Retail functions of the club, primarily focused on driving online ticketing and merchandise sales. 3 full time direct reports, with overall responsibility for c.20 FTE.

Brought to the club to develop and introduce a marketing communications programme. This included, but was not limited to, integrated EM and DM plan, ownership of online retail presence, supporter engagement & research via surveys & face to face sessions. Nominated for 'Football League Best Marketing Campaign' for first (and only) time in the club's history.

Sheffield, S. Yorkshire, Gb

Increased responsibility and influence on existing customer communication strategy and implementation as well as the recruitment and management of one Marketing Executive direct report.

Sheffield, S. Yorkshire, Gb

Part of a small team, responsible for existing customer communications and referrals scheme. This included production of newsletters, upsell / cross-sell emails and recontracting campaigns.

Mini Mba In Management, Business Administration And Management, General

Mini Mba In Brand Management, Brand Management

Mini Mba In Marketing, Marketing

Pgdip, Marketing

Ba Hons 2:1, Business Studies & Marketing

Chartered Marketer, Marketing