Email me at: Christina.Cozzi@informa.comLead on the development and execution of strategic marketing campaigns for IWCE brands.Roles include but are not limited to:• Develop and executing an integrated marketing and content strategy across all events and media properties that fall within the PI portfolio. • NEW: creation and implementation of IWCE Virtual. Pivoting marketing strategy from in-person, live event to virtual event. Worked cross-functionally with Operations team to go from live show to virtual and host entire event on Swapcard.• Develop multi-channel, multi-touch marketing campaigns and go to market plans to meet and exceed revenue, budget and lead generation goals. Marketing channels include: Email Marketing, PPC, Social Media, Social Media Advertising, Partnership Marketing, SMS, Direct Mail among others. • Produce detailed reports which analyze budget performance and effectiveness and support the development of the strategy•Support the development of annual plans for growth with each element of the business. • In charge of all rebranding across the Public Infrastructure portfolio for 2020•Develop pricing strategy as well as working with registration team on building out registration platforms for all events and webinars• Creation of brand new websites under the PI brands, including full SEO audits and strategies for 2020 and 2022.• Maintaining and nurturing partnerships with over 80 industry organizations, associations and publications. Identified potential new partners, define terms of barter agreements and ensuring deliverables are met.

*Founder & President of Camelot Communications (2009-2015)*Independent Contractor (2015-Present)Seasoned marketing and public relations professional with proven leadership experience in the developing and managing comprehensive marketing communications programs and campaign management for clients, across an array of industries. I bring a combination of passion and expertise in all aspects of PR & Marketing, with particular strengths in event planning, email marketing, digital/social media, partnership marketing and media relations.With over 18 years of relative experience in the industry, I cater to those businesses who recognize the necessity of Public Relations & Marketing Communications, but cannot justify the exorbitant fees that some large agencies charge. Furthermore, regardless of the size of the business or budget, each client is treated equally and will get senior level attention, as opposed to getting lost in the mix of some of the larger agencies.I have successfully created and executed marketing and PR campaigns for clients across a number of sectors; including travel & tourism, conferences & events, food & wine, health & beauty, fashion & entertainment, consumer luxury, hospitality & design, shelter & lifestyle, professional & financial services, among others. I am a strategic thinker with strong writing, planning and analytical skills, and have developed excellent rapport with key media contacts across in both traditional and social media.

As the Senior Marketing Manager of HOW Events, I served as the lead on planning, executing and managing all marketing efforts (B2B and B2C) for our portfolio of events. Led efforts and worked cross-functionally across teams including Sales, Creative Services, Public Relations, Operations, and Registration. Worked from LI office while leading direct reports and various teams across the U.S.Spearheaded all marketing efforts to produce largest HOW Design Live in the companies 28 year history in terms of attended growth/revenue and sales/sponsorship. Accomplished this in a highly competitive environment that now included Adobe Max.Launched several, successful regional events to compliment our annual event. Worked in conjunction with our media properties-HOW magazine and PRINT magazine.

NYS Licensed Salesperson serving Long Island, NYC and Westchester. Residential and Commercial, Buyers/Sellers/Renters welcomed. Can offer referrals outside of NY. In addition to being in Sales, I also served as the Director of Marketing & Social Media: spearheading Marketing efforts for office staff, as well as for those clients who are listing their properties!