Chris P. Email & Phone Number

Leading creative marketing strategy and overseeing 360 campaign asset creation and delivery for the UPI UK Marketing team, across new and existing IP, working alongside Global Head Office, reporting to the UK Marketing Director.KEY RESPONSIBILITIES:• Devising and implementing local creative strategy for the UK & Eire Op-Co slate of releases (30+ titles per year, including, in 2023, box office hits 'Oppenheimer', 'The Super Mario Bros. Movie' and 'Five Nights at Freddy’s'), advising… Show more Leading creative marketing strategy and overseeing 360 campaign asset creation and delivery for the UPI UK Marketing team, across new and existing IP, working alongside Global Head Office, reporting to the UK Marketing Director.KEY RESPONSIBILITIES:• Devising and implementing local creative strategy for the UK & Eire Op-Co slate of releases (30+ titles per year, including, in 2023, box office hits 'Oppenheimer', 'The Super Mario Bros. Movie' and 'Five Nights at Freddy’s'), advising and presenting to key senior stakeholders, managing budgets and meeting strategic objectives and deadlines. • Working closely with Head Office, local territory marketing teams and agency partners, ensuring best in class creative from data and testing-led planning to execution & delivery of up to hundreds of creative formats per title.• Oversee delivery of all slate presentations and trade show events, awards materials, premiere and bespoke event creative, concepting and copywriting of creative content, as well as studio sizzle reels and filmmaker presentations.• Manage UK RFPs alongside Procurement team, with a view to reducing costs and increasing business efficiencies.• Liaising with legal teams and creative agencies/stakeholders to manage submissions and responses to industry regulatory bodies (e.g. ASA/CAP, Clearcast, RACC), where relevant, ensuring responsible advertising.• The primary point of contact across UK & Eire Op-Co. for creative marketing strategy and problem-solving, as well as line management of Creative Marketing Manager, and developing/mentoring junior marketeers. Show less

London, United Kingdom

RESPONSIBILITIES:• In addition to Marketing Manager responsibilities listed below, overseeing campaigns run by 3 direct reports; 2 Managers + 1 Junior Manager. • Creating clear development plans for direct reports, ensuring that goals, objectives and targets are met.• Working closely and collaboratively with senior internal and external stakeholders including filmmakers when developing marketing campaigns and creative strategy.ACHIEVEMENTS:• Spearheaded hugely successful… Show more RESPONSIBILITIES:• In addition to Marketing Manager responsibilities listed below, overseeing campaigns run by 3 direct reports; 2 Managers + 1 Junior Manager. • Creating clear development plans for direct reports, ensuring that goals, objectives and targets are met.• Working closely and collaboratively with senior internal and external stakeholders including filmmakers when developing marketing campaigns and creative strategy.ACHIEVEMENTS:• Spearheaded hugely successful campaigns for high-profile tentpole theatrical titles including No Time To Die - the biggest film in Universal Pictures UK history, achieving £98m+ at the UK Box Office during the pandemic, and the 3rd biggest ever release in the UK.• Established strategic business opportunities by finding media and creative efficiencies, including setting out an overarching OOH strategy delivering savings of up to 20%, as well as identifying new opportunities, industry-first initiatives and cross-company synergies with partners, such as Sky & Amazon.• Delivered media-first innovation with Sing 2's ‘Dream Big Dreams’ campaign. With an engaging activation at Westfield and using ground-breaking technology on the famous Piccadilly Lights screen, the campaign won Best Audience Engagement at Campaign’s 2023 Tech Awards, as well as Tech Innovation bronze and a Cross-Channel gold award at the 2023 Outdoor Media Awards.• Led marketing campaign on People Just Do Nothing: Big in Japan, from creative inception through to release with UK as lead territory.• Managed PVOD release strategy & campaigns for key titles Jurassic World Dominion and The Bad Guys, exceeding revenue targets.• Led a multi-stranded activation for Jurassic World: Fallen Kingdom, with a life-size T-Rex appearing in several locations, including a takeover of Kings Cross rail station alongside a Raptor & Gyrosphere sharable photo-op, with brand partner tie-ins, influencer amplification & talent appearances; generating media value 2.3x our investment. Show less

London, United Kingdom

KEY RESPONSIBILITIES: • Develop fully integrated and data-led marketing campaigns with a clear communication strategy and defined target audience, media planning, and digital (programmatic, publicity, promotional/brand partner and exhibitor/trade release marketing strategies, to tangibly increase brand awareness and deliver box office.• Responsible for leading the development & implementation of tailored media plans with often multi-million-pound budgets for theatrical releases… Show more KEY RESPONSIBILITIES: • Develop fully integrated and data-led marketing campaigns with a clear communication strategy and defined target audience, media planning, and digital (programmatic, publicity, promotional/brand partner and exhibitor/trade release marketing strategies, to tangibly increase brand awareness and deliver box office.• Responsible for leading the development & implementation of tailored media plans with often multi-million-pound budgets for theatrical releases, delivering against Box Office and media campaign ROI measurables.• Brief and lead the appointment and management of creative & media agencies, to ensure plans and creative are in line with the strategic positioning, as well as liaising with various internal and external creative stakeholders.• Managing social agencies from briefing to film release, to ensure consistent content delivery across film release campaigns, and in turn review and optimize digital media plans based on in-depth digital-first understanding of paid, owned and earned channels.• Managing the responsibilities and development of both the Marketing Co-Ordinator and Marketing Intern.ACHIEVEMENTS:• Led hugely effective marketing campaigns for blockbuster releases 'Fast and Furious 8' and 'Despicable Me 3' (the 3rd biggest animated film in UK history), as well as driving campaigns for over-performing releases 'Us', 'Darkest Hour, new IP 'Sing' and Downton Abbey' - which was UK-led and surpassed target by 90%.• Implemented an industry first for 'Sing' with a dual network radio promotion and nationwide ‘Sing' tour, utilising proximity marketing, resulting in UGC appearing in the end credits during the film’s theatrical release.• Created and led a multi-faceted 'Despicable Me 3' execution, with a replica Gru-mobile, costume characters and Minion sculpts, which toured across multiple events and various partners, including Isle of Wight Festival, London Pride, Comic-Con, Regent St. Summer Streets, exhibitors & Arsenal FC. Show less

London, United Kingdom

Management of marketing relationships with all exhibition chains, and overseeing all creative and media strategy, reporting into the Senior Marketing Manager and the Head of Marketing.Responsibilities: • Inspiring and managing creative agencies on origination of all marketing materials, as well as overseeing localisation of supplied assets when required.• Collaborative input with Senior Marketing Manager and Head of Marketing on P&A and media plans, including TV, Radio, Press… Show more Management of marketing relationships with all exhibition chains, and overseeing all creative and media strategy, reporting into the Senior Marketing Manager and the Head of Marketing.Responsibilities: • Inspiring and managing creative agencies on origination of all marketing materials, as well as overseeing localisation of supplied assets when required.• Collaborative input with Senior Marketing Manager and Head of Marketing on P&A and media plans, including TV, Radio, Press and Outdoor.• Development of A/V campaigns and management of station rotations and creative assets.• Overseeing creative across all assets, including exhibitor digital, outdoor, press and A/V, as well as managing exhibition, creative and print budgets.• Executing retail promotions within cinema, as well as exploring brand tie-in opportunities with 3rd parties to achieve incremental media value.• Furthering the development and responsibilities of marketing assistants and team interns.• Working alongside Publicity and Theatrical Sales internally to maximise all opportunities and ensure synergy throughout campaigns.Achievements include:• Developed the widely acclaimed creative campaign for "Slow West", as well as managing the media plan and campaign as a whole, helping the film to over-perform and over-index at the box office.• Cultivated a successful brand partnership with Coca-Cola for an in-cinema activation and retail promotion for "The Hunger Games: Mockingjay Part 2", driving media value and increasing brand awareness.• Oversaw creative execution for over-indexing and successful 2015 titles such as "The Gift", "Brooklyn" (the biggest Irish film in Ireland in 19 years) and "Sicario". Show less

London, United Kingdom

Management of all DVD/BD, TV and Digital production & delivery of Lionsgate UK content, as well as the overseeing of all events (research screenings, industry, Q&A and premiere screenings) from a technical perspective, and delivery management of all assets for theatrical & H.E. releases.Responsibilities included:• Production of all Lionsgate DVDs and Blu-Ray discs. Managing the assets from delivery through QC, creating subtitles and menus and authoring of the final… Show more Management of all DVD/BD, TV and Digital production & delivery of Lionsgate UK content, as well as the overseeing of all events (research screenings, industry, Q&A and premiere screenings) from a technical perspective, and delivery management of all assets for theatrical & H.E. releases.Responsibilities included:• Production of all Lionsgate DVDs and Blu-Ray discs. Managing the assets from delivery through QC, creating subtitles and menus and authoring of the final discs.• Management of authoring facilities, as well as media houses, ensuring delivery of projects on time and within budget.• Working closely with product managers in the H.E. team to decide the content of discs, and ensure LG releases are of a high standard.• Delivery of Lionsgate product to TV houses, including ITV, Channel 4, BBC, Sky and Virgin.• Management of digital assets through QC and delivery to iTunes, Blinkbox and other digital providers, as well as managing metadata for all titles.• Rehearsing all event screenings and premieres, working alongside cinemas, technical teams and filmmakers to ensure screenings run on time and to a high standard.• QC of theatrical trailers and features and classification of materials with BBFC and IFCO.• Working alongside sales agents, filmmakers and post production facilities to take technical delivery of titles.Achievements:• BVA Awards 2014 'Best Authored Disc' for "Dracula" re-release Blu-Ray.• Producing huge-selling discs such as "Mad Men", "The Hunger Games", "George Harrison: Living in the Material World" and "Warrior".• Working alongside engineers and technicians at "The Hunger Games: Catching Fire" World Premiere to provide a live-stream that broke viewing records. Show less

London, United Kingdom

Reception and intern duties, administrative work and ad-hoc tasks across all departments of the company, including, but not limited to, duties for Marketing, Operations, Digital and Publicity teams.

Bournemouth, United Kingdom

Working in a technician/assistant capacity, assisting with media classes and working with students from ages 13 to 17.Responsibilities included:• Overseeing and assisting all media activity in classes.• Assisting media students with how to use digital stills and video cameras, Office programs, and Adobe CS4 software programs, such as Photoshop, After Effects and Premiere.• Upkeep and maintenance of media equipment.• Co-running after-school clubs with teachers for… Show more Working in a technician/assistant capacity, assisting with media classes and working with students from ages 13 to 17.Responsibilities included:• Overseeing and assisting all media activity in classes.• Assisting media students with how to use digital stills and video cameras, Office programs, and Adobe CS4 software programs, such as Photoshop, After Effects and Premiere.• Upkeep and maintenance of media equipment.• Co-running after-school clubs with teachers for students to further their learning of media, and to help finish assignments or homework. Show less

Film Studies, Film/Cinema/Video Studies, 2.1

Activities and Societies: Solent Radio

3X A-Levels In Media Studies, Psychology And Geography.