Cameron Potter Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

*Quotient Technology was acquired by Neptune Retail Solutions in September 2023-Manage partnerships with companies such as Liveramp, MFour, Neilsen, NiQ, Snowflake, Foursquare, Eyeota, and Onemata, driving successful integrations and data exchange.-Negotiate impactful commercial agreements, fostering mutually beneficial relationships with partners.-Collaborate with product teams to ensure seamless integration of partner capabilities into our solutions.-Contribute to Quotient Technology's monetization strategy for proprietary data, identifying revenue opportunities.

Atlanta, Georgia, United States

Clients: Telemundo, Shift- Lead and manage teams on the Telemundo and Shift clients to organize and control 1st, 2nd, & 3rd Party data sources across activation platforms.- Develop data strategy and communicate recommendations while using a consultative approach.- Evaluate Data Management Platforms (DMP) to identify the most efficient costs, services and integration capabilities for client facing recommendation.- Build and Maintain vendor relationships while becoming proficient in platforms such as Oracle Data Cloud, EPSILON, Adobe Audience Planner, The Trade Desk, DV360, Dataroma- Leverage data to assess, diagnose, and prescribe campaign optimizations.

Atlanta, Georgia, United States

Clients: Campbell’s

Atlanta, Georgia

Clients: SeaWorld, Worx, FDOC- Managed the end to end Display media buy for SeaWorld's 12 parks, with campaigns reaching a ROAS up to 13:1 for some parks. - Worked with Edelman's creative team and sourced assets to create various Mobile, Display, OTT, OHH, and OLV campaigns in DCM, gaining experience in programmatic and native Paid Media. - Supported the vetting of media vendors and RFPs to streamline the media buying process and ensure we brought the best partner to the table. - Partnered with various vendors including Media Math, Stack Adapt, and Media Design Group to implement and optimize all Display, OLV, AUD, and Native campaigns.- Restructured Ad accounts within Google AdWords and built out several PPC campaigns for Seaworld Parks in 2019. - Utilized reporting tools to measure the success of SEM and Display initiatives. - Conducted various technical audits and search assessments to provide content optimization strategies which were then shared with the client.

Greater Atlanta Area

Greater Atlanta Area

Cleveland/Akron, Ohio Area

• Worked directly with the CMO on internal communications projects. • Gained exposure to each of Dix & Eaton’s practice areas, including media relations, marketing communications, CSR/sustainability communications, crisis communications and investor relations.• Assisted account executives with client-related project management as well as internal initiatives.• Gathered and analyzed competitive intelligence for specified clients and prospects.• Prepared summary reports that capture key points and conversation themes.• Gained experience using Cision, Winmo and Hubspot.

Oxford, Ohio

• Drafted and published multiple blog posts, drawing more customers to our website.• Produced a commercial advertising Designed Learning that is to be aired on American Airlines.• Monitored live chat systems while acting as the first point of contact for potential contacts.• Managed social media and marketing projects in order to widen our audience.• Monitored and maintained our Google AdWords campaigns to increase the click through rate.

Master Of Science - Ms, Analytics

Bachelor Of Arts / B.S. In Kinesiology & Health, Business/Corporate Communications

Activities and Societies: Alpha Sigma Phi Fraternity, Miami Redfins Club Swim team• Bachelor of Arts / B.S. in Kinesiology & Health •.