Brand strategy leader for B2C & B2B products & experiences, with deep expertise in insights, innovation & product launches, communication strategies, digital marketing & ecommerce, and advertising agency management, across industries including digital media/advertising, hospitality and retail.
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PartnerFullsurge Jan 2018 - PresentGreater Chicago AreaFor FullSurge and C2Marketing LLC (Principal): Collaboratively develop and execute strategies for driving brand innovation and growth through human-centered insights, marketing communication and digital transformation.During 2018, Consultant and Interim CMO for Brook Furniture Rental: Developed digital transformation roadmap to drive direct-to-consumer revenue, including introducing a new, consumer-centric value proposition, launching a redesigned web/mobile user experience, identifying… Show more For FullSurge and C2Marketing LLC (Principal): Collaboratively develop and execute strategies for driving brand innovation and growth through human-centered insights, marketing communication and digital transformation.During 2018, Consultant and Interim CMO for Brook Furniture Rental: Developed digital transformation roadmap to drive direct-to-consumer revenue, including introducing a new, consumer-centric value proposition, launching a redesigned web/mobile user experience, identifying new agency partners and prioritizing marketing channel investments. Show less
Frequently Asked Questions about Carolyn Crafts
What company does Carolyn Crafts work for?
Carolyn Crafts works for Fullsurge
What is Carolyn Crafts's role at the current company?
Carolyn Crafts's current role is Partner.
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Carolyn Crafts
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