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Senior Product Leader with over 9 years of experience spearheading the design, development, and delivery of innovative, industry-leading products within the Education, Gaming, and Health & Wellness spaces. Strategic Leader and Trusted Advisor focused on building and empowering effective product organizations and working with senior stakeholders to define product roadmaps, set the product vision, and bring new customer-centric solutions to life while ensuring alignment with organizational objectives.
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FounderDecklyWest Hollywood, Ca, Us
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Product Manager, Mentor And AdvisorSelf-Employed Aug 2017 - Present• Provide custom-tailored product consulting, mentorship, program management, and product development and marketing services to individuals, businesses, and educational institutions, including Johns Hopkins, AristaMD, and Pondr.• Mentored and facilitated the professional development of 5+ product managers each week and successfully helped place mentees in roles at Disney, E*Trade, JPMorgan Chase, Spotify, Shopify, Strava, Tesla, and Zynga.
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Director Of Product And TechnologyBrandwell Apr 2023 - Mar 2024Glendale, Arizona, Us• Increased ARR by $2MM in less than 6 months by spearheading all aspects of product, engineering, design, data, and insights within a product-led growth model to enable the build-out and launch of the world’s most humanlike AI writer. • Recruited as the #1 product hire to build out the product function entirely from scratch while serving as the company’s technical leader, also managing a cross-functional team of 9 engineers.• Built out the entire data stack leveraging Segment, MixPanel, Google Analytics, and Microsoft Clarity. -
Principal Product ManagerWaybetter Feb 2022 - Feb 2023New York, Ny, Us• Increased trial-to-paid conversion rates from 20% to 40%+ by implementing custom plans and games for new and existing users based on data from health quizzes and 60+ user interviews to introduce personalized weight loss plans.• Generated an 8% win-back acceptance rate by leading the development of a new in-app self-cancellation win-back strategy.• Oversaw the discovery, development, and launch of a custom game type that leveraged smart trackers for step tracking. -
Product ManagerSpotify Sep 2020 - Feb 2022Stockholm, Stockholm County, Se• Owned the backend infrastructure roadmap, including Kubernetes (GKE) and developer experience systems design, to power Spotify microservices, enhance streaming delivery, and reduce platform audio latency with a team of 30+ engineers.• Led the design and development of an open-source Backstage Kubernetes plug-in for monitoring services and clusters from initial concept to release that became one of the top 5 plug-ins available in the developer portal within months.• Wrote a 2-year strategy brief and roadmap for the Compute squad that reduced streaming delivery costs by $30MM. -
Product ManagerZwift Sep 2019 - Sep 2020Ca, Us• Led product planning and prioritization to build and deliver training, workouts, competitions, game platforms, tools, and hardware integrations for the mobile version of an indoor, interactive training, and racing platform for cyclists and runners.• Led the discovery, development, and launch of a new content moderation tool for user-generated content.• Implemented an automated COPPA system for the CS team to use for younger Zwift members and minors. -
Senior Digital Producer - ApplicationsGraybox Apr 2019 - Aug 2019Portland, Or, Us• Oversaw and managed a $1MM portfolio of 10 clients by overseeing program management and leading the development of new web, mobile, and native mobile applications for the Applications team.• Worked with development teams to define and maintain estimates and schedules for products, including FABSCAPE, an extensible platform that enables integration with any vendor’s tools and data.• Partnered with STAR Autism Support to enhance, update, and increase the scalability of the Links 1.0 application. -
Senior Product ManagerCircle Media Labs Inc. Oct 2018 - Apr 2019Portland, Oregon, Us• Led the design, development, and planning of new software and hardware product offerings, including Circle Home Plus and Sky Broadband Buddy, in collaboration with Netgear, T-Mobile, and Sky, while managing a cross-functional team of 25+ staff.• Defined and executed the go-to-market strategy for the launch of the T-Mobile FamilyMode app with Home Base and the Circle Smart Parental Controls application with Circle Home Plus to enable parents to remotely monitor mobile phone usage.• Established and drove user testing initiatives and processes, including clear prioritization of feature requests and bugs. -
Product ManagerCircle Media Labs Inc. Mar 2018 - Sep 2018Portland, Oregon, Us
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Product ManagerTech Rocket, Inc. Jan 2015 - Aug 2017Led product development of Tech Rocket, an EdTech consumer web product for kids and teens to learn code, game, and graphic design all online, that generated $3MM+ ARR in <2 years and was acquired by Emeritus in 2021.
Chris Craig Skills
Chris Craig Education Details
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California State University, FresnoMusic Education
Frequently Asked Questions about Chris Craig
What company does Chris Craig work for?
Chris Craig works for Deckly
What is Chris Craig's role at the current company?
Chris Craig's current role is Founder.
What is Chris Craig's email address?
Chris Craig's email address is ch****@****amd.com
What is Chris Craig's direct phone number?
Chris Craig's direct phone number is +140863*****
What schools did Chris Craig attend?
Chris Craig attended California State University, Fresno.
What are some of Chris Craig's interests?
Chris Craig has interest in Science And Technology, Children, Arts And Culture, Education.
What skills is Chris Craig known for?
Chris Craig has skills like Leadership, Writing, Powerpoint, Social Media, Public Speaking, Sales, Curriculum Design, Event Planning, Teaching, Logistics, Data Analysis, Business Development.
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