Cate Watson Email & Phone Number

Columbus, Oh, Us

Us

Managed several large-scale agile projects; with the goals of providing client satisfaction, incremental business value, and organizational profitabilityManaged resource allocations, forecasted budgets, and provided transparent project reporting and risk/issue managementA principle project included: Celebrus infrastructure upgrade (an application that provides real-time feeds of individual-level big data from websites, mobile applications and social media to power advanced analytics and transform customer relationships); migrated from an on-premises legacy infrastructure to a cloud-based solution; included organizational change management of large user groups to embrace an entirely new user interface; project goals included increasing value to the business with advanced analytics and reporting, while also aligning with compliance and network security standards to mitigate network vulnerabilitiesEnvironment: Data Analytics Project Management and Technical Delivery

Dublin, Oh, Us

Guided clients through Product Information Management implementations; with an end goal of providing a valuable solution that improved each client’s data quality, governance, and overall product lifecycle managementProvided client account management across multiple industries, including e-commerce, traditional retail, manufacturing and healthcare Successfully managed internal cross-functional teams to complete PIM implementations; platforms included Informatica, Akeneo, Stibo, and EnterWorksPartnered with field services to fulfill RFPs for prospective clients and also created time and materials or fixed fee SOWs for signed clients that satisfied internal profit margin goals and client timeline and budget constraintsResponsible for pipeline strategy for a $2MM revenue stream, which included partner and vendor relationship building, marketing strategizing, and short-term and long term goal setting for the firmEnvironment: Technical Delivery Management, Account Management

Dublin, Oh, Us

Executed agile/iterative project management best practices: sprint planning, velocity management, forecasting, status reporting, leadership communication, dependency mapping, risk management and timeline planning.Managed a program of 7 workstreams including facilities, finance, legal, IT, operations, sales, customer care.Managed 3rd party relationships by contributing to procurement processes, SOW execution and change order management.Tracked and reported project financials, by collaborating with leadership to define KPIs, analyze results and develop action plans.

Columbus, Ohio, Us

As business lead, developed and implemented go-to-market strategies, including work justification briefs and business requirement documentation for multiple digital products, including mobile, web and email.Created landscape assessments, comparing internal offerings to leading competitor websites, email campaigns, and mobile capabilities.Oversaw all servicing and marketing email campaigns to drive credit card acquisition, incremental card usage and increased cardholder satisfaction; monthly average volume >55 million across 40 campaigns.Management of 3rd party vendor relationships, including vendor due diligence, monthly scorecards, and Master SOW negotiations.

Columbus, Oh, Us

Scoped, planned, and executed strategic digital marketing projects for a variety of pharmaceutical and health and wellness clients.Led multiple advertising projects concurrently (including custom iOS/mobile applications, website development, interactive games, and eLearning tools).Compiled technical requirements to define project scope and to guide implementation.Mentored creative services department on digital project management best practices.

Columbus, Oh, Us

Planned digital initiatives to align with brand objectives, including product website strategy, social media campaigns, ecommerce integration and email marketing.Managed $3MM annual fiscal retainer in the consumer-packaged goods industry.Created detailed project scopes with clearly defined milestones, deliverables, and tasks.Responsible for reporting on project status, including budget and timeline health Quest Software.

Aliso Viejo, Ca, Us

erformed search engine optimization and search engine marketing for global software company.Redesigned corporate global search engine marketing strategy.Increased lead generation rates by 200% within three months of instituting campaign reform.Monitored and reported on daily, monthly, and quarterly budget spend of $1MM Webbed Marketing.

Columbus, Oh, Us

Planned, executed, and analyzed client search engine optimization and search engine marketing campaigns, increasing clients’ internet leads by up to 300%.Collected, analyzed, and presented marketing performance metrics.Established robust local and national marketing presence.Recruited new clients to diversify company portfolio in the ecommerce sector.

Mba, Project Management

Ba, Psychology, French, Womens Studies