Caroline Crawford Email & Phone Number

Boston, US

We specialize in transforming fragmented marketing efforts into cohesive systems that align sales and marketing to drive revenue, boost team efficiency, and elevate your brand’s growth.By collaborating with business leaders and marketing teams, we uncover critical disconnects in strategies and workflows. Through strategic alignment, we bridge the gaps.

Boston, MA, US

At the Global Resilience Institute I served as the marketing team lead, spearheading the development and execution of all marketing initiatives. In this role, I was responsible for overseeing the day-to-day tasks of the marketing team and provide oversight on all digital/print brand and marketing assets across GRI, working closely with leadership, business.

Los Angeles, CA, US

• Used a collaborative and data driven approach to inform marketing decisions, monitor business trends, measure audience behaviors, and optimize outreach strategy to maximize marketing effectiveness for a publicly traded.
• Managed PR activities, responsible for generating 90% of the firm’s press, averaging 5 to 8 press releasesper month.
• Contributed to a more responsive and market-driven organization resulting in growth of the marketing team from two to six employees. Managed selection, onboarding, training, and mentoring for new hires.
• Leveraged analytic, audience-driven multi-channel response attribution to optimize marketing activities.
• Oversaw event planning and marketing efforts for several investor conferences with up to 1,500attendees.

• As Content Marketing Creator, I was responsible for setting brand strategy, developing operating plans, and executing strategic marketing and communications initiatives that achieved short and long-term growth and.
• Collaborated with designers, product and web developers, and senior management to produce relevant content that met campaign and overarching business goals.
• Considered audience behavior to determine the most effective message positioning, content deliverable, distribution channel, and delivery timing for each project.

Los Angeles, CA, US

• As Marketing Associate, I developed targeted dynamic content and devised strategic initiatives for the company's web assets, including rebranded website and social platforms, sales and marketing collateral, and email.
• Devised and executed strategic content marketing and social media campaigns
• Oversaw company's web presence and social media strategy.
• Revised and developed company's SEO strategy and campaigns in line with overarching business objectives.

• In this role, I planned and published daily content for social platforms including Instagram, Facebook, and Twitter, ensuring that all messaging aligned with monthly and weekly marketing goals and themes and created.
• Used brand communications to promote events, gain sponsorships, attendees, and panel speakers for an average of an inaugural financial/payment industry event.
• Generated educational, compelling content that supported marketing and business objectives.

CA

• As the Social Media intern I oversaw the company's social media presence, ensuring alignment with business objectives and overall marketing goals. Key contributions included:
• Devised dynamic social marketing strategy that obtained follower growth across all social channels.
• Developed social marketing calendar and generated content that was aligned with marketing goals and KPIs.