Caroline Crawford Email & Phone Number

Boston, Us

We specialize in transforming fragmented marketing efforts into cohesive systems that align sales and marketing to drive revenue, boost team efficiency, and elevate your brand’s growth.By collaborating with business leaders and marketing teams, we uncover critical disconnects in strategies and workflows. Through strategic alignment, we bridge the gaps, creating a unified approach that maximizes revenue, streamlines processes, and accelerates growth.Our tailored solutions remove obstacles, turning your customer journey into a powerful growth engine and paving the way for sustainable success.

Boston, Ma, Us

At the Global Resilience Institute I served as the marketing team lead, spearheading the development and execution of all marketing initiatives. In this role, I was responsible for overseeing the day-to-day tasks of the marketing team and provide oversight on all digital/print brand and marketing assets across GRI, working closely with leadership, business development, and other internal partners to ensure marketing strategies effectively align with overarching business objectives. In addition, I was responsible for the development and execution of the brand and communications initiatives, serving as the liaison between GRI and external media partners.

Los Angeles, Ca, Us

Used a collaborative and data driven approach to inform marketing decisions, monitor business trends, measure audience behaviors, and optimize outreach strategy to maximize marketing effectiveness for a publicly traded company with 1,000+ employees and 6 subsidiaries.Proactively anticipated business needs and seamlessly executed marketing tactics in a matrixed environment. Managed brand and marketing assets across the entire enterprise including websites, internal/ external email communications, and digital/print marketing collateral. Partnered effectively with business leaders to align, improve, and accomplish marketing objectives and achieve business goals. Created and maintained marketing collateral through collaboration with client-facing teams, and internal creative and media partners. Developed compelling email, web, and social media communications that drive action and awareness as part of multi-channel marketing campaigns.Selected Contributions:• Managed PR activities, responsible for generating 90% of the firm’s press, averaging 5 to 8 press releasesper month.• Contributed to a more responsive and market-driven organization resulting in growth of the marketing team from two to six employees. Managed selection, onboarding, training, and mentoring for new hires.• Leveraged analytic, audience-driven multi-channel response attribution to optimize marketing activities.• Oversaw event planning and marketing efforts for several investor conferences with up to 1,500attendees.

As Content Marketing Creator, I was responsible for setting brand strategy, developing operating plans, and executing strategic marketing and communications initiatives that achieved short and long-term growth and revenue goals. By partnering with product teams, I was able to ensure brand positioning, product architecture, and brand guardrails were in alignment with communications efforts and achieved maximum results. Key contributions included:• Collaborated with designers, product and web developers, and senior management to produce relevant content that met campaign and overarching business goals.• Considered audience behavior to determine the most effective message positioning, content deliverable, distribution channel, and delivery timing for each project.

Los Angeles, Ca, Us

As Marketing Associate, I developed targeted dynamic content and devised strategic initiatives for the company's web assets, including rebranded website and social platforms, sales and marketing collateral, and email campaigns. Key contributions included:• Devised and executed strategic content marketing and social media campaigns• Oversaw company's web presence and social media strategy. • Revised and developed company's SEO strategy and campaigns in line with overarching business objectives.

In this role, I planned and published daily content for social platforms including Instagram, Facebook, and Twitter, ensuring that all messaging aligned with monthly and weekly marketing goals and themes and created effective communication strategy across all social channels, web, and email through new ideas, seamless execution, and constant evolution based on metrics and feedback. I maintained the brand voice through copywriting and ensured all content and imagery was compelling, and drove engagement and captured and analyzed appropriate social data/metrics, insights, and best practices, making recommendations for future plans and reporting to leadership and internal teams to ensure upward visibility. Key contributions include:• Used brand communications to promote events, gain sponsorships, attendees, and panel speakers for an average of an inaugural financial/payment industry event. • Generated educational, compelling content that supported marketing and business objectives.

Ca

As the Social Media intern I oversaw the company's social media presence, ensuring alignment with business objectives and overall marketing goals. Key contributions included:• Devised dynamic social marketing strategy that obtained follower growth across all social channels.• Developed social marketing calendar and generated content that was aligned with marketing goals and KPIs.