Principal Consultant
CurrentI help publishers implement superior technology and analytics to create a competitive advantage. I accomplish this by helping them to craft and implement a long-term, strategic plan that includes:- Header Bidding Technology, Strategy and Implementation- Private Marketplace Strategy and Operations- Demand Partner Selection, Integration and Reporting- Dynamic Flooring and Yield Management- Programmatic Sales and Operations Training- Ad Tech Stack Optimization I work with ad tech companies to overcome complex problems and bring their products to market at full speed by focusing on: - Sales Velocity- Publisher Development- Strategic Account Management- Go-to-Market Strategies- Expansion Opportunities