Chris Creed Email & Phone Number

New York City Metropolitan Area

Senior partner to SAP account teams in North America, Latin America, and EMEA to increase cloud subscription revenue by identifying new business opportunities and through customer engagement.Increased cloud subscription revenue by 104% in 2023 to over $42M by partnering with account executives in driving new sales to large enterprise customers such as Google, Microsoft, and Nike.Grew the enhanced customer support program from $16M in 2019 to $42M in 2023 – an increase of 163% -- by advocating for customers and augmenting the program to better meet customer needs.Serve as the global leader and subject matter expert to assist regional customer success teams with the execution of demand generation campaigns to expand cloud license opportunities.Responsible for developing the content strategy and agenda as well as customer marketing for SAP-sponsored events such as SAPPHIRE NOW, the company’s largest innovation conference.

Greater New York City Area

Senior digital strategist, editor-in-chief, press officer, and video producer for large sports and entertainment brands, including NBC Sports Group, United States Rowing Association, and Brooklyn Nets/Barclays Center. Oversaw the development of video features for NBC Sports’ coverage of the 2018 PyeongChang Olympics, and produce special marketing campaigns for sponsors such as Google and Uber.Served as the editorial lead for the digital highlights and features team, and ensured the top viral and video highlights were distributed and promoted across the various NBC Olympics’ digital platforms. Transformed the digital strategy to target a younger demographic and to broaden the audience reach outside the USRowing community through more engaging content with an emphasis on video.Engaged with video streaming operators such as NBC Sports, Neulion and others to produce live coverage of USRowing-sponsored events and to generate revenue through an ad-supported solution.• Consulted with the Brooklyn Nets and Barclays Center to spearhead digital platform upgrades and enhance the content strategies to generate event awareness and expand business revenue.

Greater New York City Area

Results-driven account manager for the global leader in real-time streaming video optimization with a commitment to maximizing profitability and increase audience engagement for top-tier content publishers such as ESPN, NBC Universal, Bell Media and IBM Interactive. Establish and execute comprehensive client video streaming strategies and define key business metrics and success criteria for monitoring goals in order to provide visibility to executive sponsors.Facilitate best practice usage of Conviva’s solutions suite and serve as a customer advocate to ensure the ever-evolving products and services continually meet customers’ needs.Possess an intimate knowledge of the various Conviva platforms and advise customers on business and technical decisions to ensure product adoption and early success.Proactively monitor and report on audience engagement and quality of video experience with suggestions on how to maximize their investments in the Conviva solutions.

Greater New York City Area

Digital lead for NBC’s coverage of the London and Sochi Olympics, generating a combined 144 million unique visitors and 3.5 billion page views across all platforms, and over $100M in revenue.Collaborated with television producers on video features and athletes profiles, leading to nearly 100 million streams and the largest “TV Everywhere” verified live streaming audience in U.S. history.Worked with the sales department to meet aggressive digital revenue goals by creating campaigns that align with the products and services of partners such as Coca-Cola, McDonald’s and BMW.Responsible for recruiting, training and managing 18 sports producers/writers and creating a style guide to ensure site production and editorial tone is consistent across the site.

Greater New York City Area

Editorial lead responsible for setting the content strategy for NBC’s Olympic Web site and charged with developing the mobile, tablet and second screen applications for iOS and Android.Worked with sales and marketing departments to create compelling content campaigns that align with the products and services of advertising partners such as Coca-Cola, McDonald’s and BMW.Collaborated with digital products team to develop unique apps for mobile and tablets that enable fans to view live streams of all 32 Olympic sports and included a television companion feature.Served as project manager for sales/marketing initiatives which included site development, display ads and social media.

Greater New York City Area

Oversaw all programming, production and business initiatives for the official Web sites of the New York Rangers, Knicks and Liberty, as well as the emerging platforms and mobile applications.Directed and managed the development and expansion of new products on the iPhone, iPad and Android, including the Knicks/T-Mobile mobile application with a “virtual arena concierge.”Orchestrated the digital platforms for the Rangers 85th Anniversary Celebration which included a viral product through Facebook and cross promotional efforts that allow fans to seamlessly consume and interact with historic programming via the Web, television and in arena.Served as the main point of contact and digital strategist for the various business units and disciplines within Madison Square Garden, the NBA and NHL, and MSG Network.

Client strategist and product manager for one of the leading global interactive agencies specializing in Web, interactive television, mobile and handheld devices, and environmental marketing.Worked with the Home Shopping Network (HSN) to launch the first e-commerce interactive television application on Microsoft’s Vista MCE platform.Collaborated with Turner Sports to re-engineer the Shot Tracker application on PGATour.com to enable golf fans to follow tournaments through multi-dimensional live scoring modules. Managed the deployment of interactive exhibits for the Library of Congress using Microsoft’s WPF software for the on-site kiosks and Silverlight for the companion Web-based applications.

Developed the Internet strategy for NJNets.com to augment traffic on the site and increase revenue through the creation of value-added marketing campaigns for clients.Conceived “The Nets Network,” a digital channel exclusive to NJNets.com, which included podcasts of practices and video diaries from players and team personnel.Increased online revenue by $250,000 during the 2005-06 season by introducing new interactive products and expanding sponsor inventory and opportunities across the Web site.

Spearheaded the initial launch of FootballNetwork.com to market the cable station and its programming, and as a means to generate additional revenue and business partnerships.Recruited 12 freelance writers and fostered a relationship with Football Scouts – later known as Scouts Inc. – to provide proprietary online and on-air NFL and fantasy football programming.Initiated the e-commerce and affiliate marketing programs for the organization, resulting in increase sales and advertising dollars from sponsors such as American Airlines.

Directed the production and promotional activities for the 2000 Sydney Paralympic Games, including the first-ever multi-stream interactive television application of an international sporting event. Created a series of “Watch and Win” sweepstakes for the CBS Sports retrospective show on the Paralympics that garnered a 2.5 Nielsen rating. Worked with broadcast partners CNN, FOX Sports Net and PAX-TV to execute cross-promotional efforts and content sharing to create exposure and awareness of the Paralympics.

Managed the day-to-day operations of NHL.com, the official Web site of the National Hockey League, ensuring that programs and campaigns launched on-schedule and within budget.Developed marketing initiatives for sponsors like Dodge to tie consumer products into interactive programming such as “The All-Century Team,” generating $100,000 in advertising revenue.Collaborated with broadcast partners ESPN and FOX Sports to create special promotions and behind-the-scene features to heighten interest in the networks’ NHL broadcasts.

Directed and implemented the creation, launch and maintenance of Web sites for the NBA, the Olympic Games, the NFL and Notre Dame Football.Member of the team that created the official Web site of the Centennial Olympic Games, which was voted by USA Today and AOL as the top site for the 1996 Atlanta Summer Games.Produced Superbowl.com, a joint venture between the NFL, NBC and Microsoft for Super Bowl XXX, which included the first-ever Webcast of a live sporting event.

Liaised with entertainment reporters to facilitate favorable press in national publications such as USA Today and TV Guide for various USA Network and Sci-Fi Channel programming.Publicist for several events, including “The Twilight Zone” Marathon hosted by Jack Klugman.