In today's rapidly evolving world, digital media has revolutionized how we communicate and understand the world. The media landscape has undergone a complete transformation, bringing forth new business models and policies that demand innovative approaches. My professional journey is deeply intertwined with these dynamic changes.I am an Associate Professor in the Department of Journalism and Communication Studies at the Universitat Autònoma de Barcelona. My expertise lies in educating the next generation of journalists and communicators, with a focus on courses like Media Systems & Policy. I also have the privilege of coordinating the Master’s Degree in Journalism and Innovation in Digital Content, where I guide students through the complexities of the digital media ecosystem.Beyond academia, I collaborate with the Catalan Local Media Association (AMIC) as an Innovation Advisor, where I leverage my knowledge to assist organizations in their digital transformation journeys. My work is driven by a passion for digital technology and its profound impact on society.I am also an international lecturer and the author of several publications that explore the intersection of media, technology, and policy. My academic credentials include a Ph.D. and BA in Journalism, as well as a Master’s in European Studies. My professional experience extends to the audiovisual industry and corporate communications, giving me a well-rounded perspective on the media landscape.In addition to my academic and advisory roles, I am honored to serve as the Secretary of the Board of Trustees at @Fundacio.cat (since February 2024) and as the Former President of the Asociación de Becarios de ‘La Caixa’ (2016-2020).When I’m not delving into the intricacies of digital media, I enjoy practicing yoga and exploring the world, with a particular interest in Asia’s vibrant cultures and emerging trends. My recent travels have taken me to Korea, Japan, and Hong Kong, where I continue to draw inspiration for my work.I am always eager to connect with like-minded professionals and explore new opportunities and projects in the academic and media sectors.