As Director of Content & Campaigns, I helped major brands and organizations engage their customers and supporters through compelling storytelling and best-in-class CRM programs. Under my direction, BSD's international team of content strategists raised millions of dollars a year for clients like the U.S. Fund for UNICEF, Heifer and the NAACP, and aligned and activated supporters of organizations including Partners in Health, the Barack Obama Foundation and the Sierra Club. Highlights include designing a multi-channel messaging strategy for MIT's School of Engineering, and creating a travel and culture site for the government of Mexico.

In this dual role, I oversaw content creation and production for EW.com. My responsibilities included covering breaking entertainment news, managing the social media and production teams, working with Sales/Marketing to create sponsored partner content, and directing product development and UX for the site and apps. During my tenure, monthly PVs regularly exceeded 100 million; monthly UVs averaged around 8 million; and revenue saw double-digit growth YOY. Highlights include spearheading the development of EW's responsive mobile site, and executive-producing annual live video shoots at the Sundance Film Festival and Comic-Con.

As Director of Digital content, I transformed Time Out's North American magazines into digital-first operations, launching searchable listings, blogs, and original video, and promoting content on social media. Responsibilities included coaching editors on repurposing magazine content for the web, managing a team of front- and back-end developers, and owning content partnerships and vendor relationships. Highlights include relaunching the websites for Time Out New York, Time Out Chicago, and Time Out New York Kids; and overseeing the development of Time Out's proprietary CMS.

I was recruited to be the launch Editor-in-Chief for Time Out's second North American weekly magazine. Responsibilities included recruiting and managing a staff of 50 editors, writers, designers, photographers, and online producers; top-editing all sections; and collaborating with Ad Sales to create ad-supported inserts and custom publications. Highlights include expanding the brand with the publication of a local Dining Guide and the inaugural Eat Out Awards, and hosting a weekly culture segment on the local CBS morning news.

In my first entirely digital edit gig, I lead a team of five producers covering Chicago's arts and entertainment scene for the Chicago Tribune's online city guide. As Dining Producer, I was responsible for writing or assigning all restaurant coverage; contributing dining articles to the Tribune's Friday, Q and Good Eating sections; and promoting the site as a guest on local TV and radio shows. Highlights include helping transition metromix.com to print as a section of RedEye, the Tribune’s daily commuter tabloid; and earning the right to award "Forks" as one of the Tribune's restaurant reviewers.

In a little under five years I rose from Intern to Editor-in-Chief at this Great Lakes–focused boating and travel monthly. Duties included writing and assigning front-of-book departments, boat tests and travel features; supervising a team of staff writers; and hiring freelance writers and photographers. Highlights include leading the expansion of a regular magazine section into a successful series of Great Lakes cruising guides.