Director Of Content & Campaigns
As Director of Content & Campaigns, I helped major brands and organizations engage their customers and supporters through compelling storytelling and best-in-class CRM programs. Under my direction, BSD's international team of content strategists raised millions of dollars a year for clients like the U.S. Fund for UNICEF, Heifer and the NAACP, and aligned and activated supporters of organizations including Partners in Health, the Barack Obama Foundation and the Sierra Club. Highlights include designing a multi-channel messaging strategy for MIT's School of Engineering, and creating a travel and culture site for the government of Mexico.