Smart, useful, collaborative design backed with a marketing mind. Conceptual thinking & problem-solving. Experienced creative including art direction, creative direction, design, production management. SKILLSIdea generationBrand and corporate identity developmentNamingPrint and web catalog design Social media campaignsEXPERIENCEArt Direction Creative DirectionMarketingSupervising creatives Business developmentProduction management Brand strategySocial media marketing Writing StrategyProduct development Retail design

CLARDS®—greetings that clean up (literally). Say goodbye to wasteful paper towels and throw-away greeting cards! Soak iT Up Clards is here to give the greeting card industry a sustainable makeover. Our patented greetings are a combination of FUNctional greeting cards, cleaning cloths, and gifts that are eco-friendly and sustainable. With a splash of water, Clards magically transform into washable, long-lasting, and compostable cleaning cloths that can replace up to 3,000 paper towels. Give your loved ones a unique mix of joy and necessity, caring and cleaning, salutations and scrubbing with our guiltless and practical product. Say hello to the future of sustainable greetings with Clards! Soak iT Up's Clards offer a fun and eco-friendly solution to several major environmental issues: paper waste, water consumption, and deforestation caused by the overuse of paper towels and traditional greeting cards. By providing a reusable and compostable alternative, Soak iT Up aims to reduce the negative impact of these industries while tapping into the $7 billion greeting card market.Paper waste is a significant concern, with tissue and paper towels alone contributing over 7.5 billion pounds of municipal solid waste in the US in 2018. Traditional greeting cards also contribute to the problem, as they are often thrown away after just a few days. Both industries create single-use, disposable products that require large amounts of water, energy, and virgin tree pulp, contributing to waste and greenhouse gas emissions.By reducing the demand for both paper towels and paper greeting cards, Clards offer a unique opportunity in the market. With approximately 6.5 billion greeting cards purchased by Americans each year, Soak iT Up Clards can tap into this lucrative market while promoting sustainable practices. The target market includes individuals who value the environment, personal connection, and sentimental gestures, ranging from young adults to seniors.

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