Charmaine Chen Email and Phone Number

- Manage client relationships in Asia and GCNA region, specializing in Brand Guidance, and deliver tailored, impactful solutions across diverse industries, from FMCG to banking.- Lead comprehensive projects from inception to completion: understand client objectives, design targeted questionnaires, oversee fieldwork, and deliver insightful business scorecards. Assist clients in uncovering consumer trends and seizing key opportunities.- Present quarterly reports and recommendations… Show more - Manage client relationships in Asia and GCNA region, specializing in Brand Guidance, and deliver tailored, impactful solutions across diverse industries, from FMCG to banking.- Lead comprehensive projects from inception to completion: understand client objectives, design targeted questionnaires, oversee fieldwork, and deliver insightful business scorecards. Assist clients in uncovering consumer trends and seizing key opportunities.- Present quarterly reports and recommendations, offering strategic, insight-driven advice in both English and Mandarin, empowering clients to make informed decisions.- Provide ongoing support through proactive client engagement, promptly addressing all needs and concerns, enhancing client satisfaction and fostering long-term partnerships. - Support junior team members, ensuring high-quality deliverables and fostering their professional growth. Show less

- Collaborate within a cross-functional team, maintaining open communication with product management and finance teams to identify opportunities in targeted market segments. Forecast marketing budgets and accurately measure ROI to refine and optimize marketing efforts.- Utilize Google Analytics and search engine optimization (SEO) strategies to enhance online visibility, track performance metrics, and drive targeted traffic to maximize marketing impact.