Expert product strategy and go-to-market consulting and execution, driving strategic pivots, from product-market fit through solution launch, market adoption and sales acceleration, including:- InvestorFlow in FinTech for the alternative investments industry- Parloa in Gen AI-powered customer service- Scalyr (acquired by SentinelOne) in security analytics and observability, the event data cloud company- Swiftstack (acquired by Nvidia) in cloud data management- FalconStor (strategic partner to the IBM Cloud) in hybrid cloud data protection

Teach Kellogg's core Innovation and Entrepreneurship Program in San Francisco. My MBAs are entrepreneurs at heart.

Beyond Identity defined Zero Trust Authentication market category validated by NIST and CISA's Zero Trust Maturity Model, as the critical, foundational element of any #zerotrust security initiative with Palo Alto Networks, Zscaler, Crowdstrike and SentinelOne. Beyond Identity leads this category.

Datera, now part of VMware, attacked cloud-defined data management for Tier 1 transactional applications for SaaS providers and the Global 2000 through HPE Greenlake.

Worked with corporate and startup teams to apply the "Crossing the Chasm" methodology to create and execute strategies to establish and dominate new categories.

Drove 200% growth in cloud object software-defined data storage in bookings, rolled out SaaS pricing, and achieved Gartner's prized Magic Quadrant.

Led marketing and go-to-market with key partners HPE and Dell to generate new business, 5X pipeline and 3X growth, market share leadership, and ultimately acquisition by the IBM Cloud Division.

Led multiple acquisitions, worldwide corporate strategy initiatives, global account targeting and competitive sales intelligence office to grow the NetApp software portfolio, achieving record Global 2000 account penetration and the #2 share position in the enterprise data management market.

Ran product marketing, solutions development and alliance management with tech partners including VMware, Cisco, and IBM. Responsible for all product positioning & messaging, technical content and validation, launches and worldwide sales and channel training to drive product success as well as analyst relations, customer pitches, and demand generation to drive market success, driving the growth run from $1.25 to $6B in revenue to #2 in market share.

Took Interwoven from a single product start-up through IPO to a public solutions focused company through M&A and then ran the document management and storage division. Ran acquisition integration, solutions development, product marketing, and all outbound demand and customer initiatives.