Planning and managing digital and social media strategies | Weaving together data and insights into compelling narratives | Driving brand awareness and product performance | Crafting brand's differentiation strategy | Brand identity programs | UX and information architecture
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Strategy DirectorHello, Sep 2023 - PresentMilan, Lombardy, Italy -
Strategy DirectorDentsu Creative Feb 2023 - Sep 2023 -
Strategy LeadDentsu Creative Mar 2021 - Feb 2023Milan Area, Italy• Handled the development and implementation of a comprehensive strategic approach across the different digital and social media channels• Created brand frameworks and idea storylines• Ensured content and messaging across channels remain consistent with the brand voice• Conducted analysis to identify strenghts and weaknesses of brands to guide positioning recommendations• Contributed to thought leadership to promote best-in-class thinking and client delivery -
Content Project LeaderDentsu Isobar Mar 2016 - Mar 2021Milan, Lombardy, Italy• Managed and implemented campaigns and brand messaging strategies for social media• Directed and participated in cross-channel content strategy creation and implementation• Working with a cross-departmental team during creative development for campaigns• Researched digital communities to identify influencers and develop/execute outreach strategies• Carried out competitive research to identify actionable insights• Monitored online buzz to guide campaign maintenance strategies and assess effectiveness• Planned and executed campaigns across social media channels • Evaluated social media results in coordination with client goals and benchmarks• Communication to team and management on project development, timelines, and results -
Digital Senior ConsultantOpenknowledge Srl Nov 2013 - Mar 2016Milan Area, Italy* Managed strategic and operational plans for social media channels/programs and ensure consistent, high-quality editorial execution;* Collaborated with cross functional disciplines to identify and present new ways to integrate social media into client business strategies and marketing campaigns;* Social media monitoring;* Developed information architectures for intranets of varying sizes, creating deliverables such as wireframes, sitemaps, content plans, user research and personas;* Performed heuristic evaluations, employing bespoke heuristics adapted to suit individual projects;bespoke heuristics adapted to suit individual projects; -
Digital Communications/Social Media ConsultantLundquist Jun 2007 - Nov 2013• Designed and managed corporate and brand identity programs• Developed digital and social media strategies• Defined social media marketing plans by channel;• Social Media monitoring• Recommended improvements to current digital programs to achieve business objectives• Informed clients about online trends and best practices related to digital communication and social media• Project manager of the KWD Webranking survey (analysis of online financial and corporate communications) in Italy, Switzerland, Austria;• Wrote press releases, white papers, statements, surveys and website content;• Assisted in conducting client events -
Product DesignerStudio Giorgina Castiglioni Jan 2007 - Jun 2007• Development of projects from concept idea through to elaboration and technical drawings• 3D CAD Design
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Brand Communications ManagerRaw Tempel Kulturhaus Nov 2004 - Jun 2006Berlin Area, Germany- Provided strategic input and direction for the brand, developing style guides, templates, and other materials.- Assured the delivery of the brand direction and recommended areas of improvement.
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Graphic Web DesignerImpuls Feb 2003 - Apr 2004Maastricht Area, Netherlands• Designed all artwork of the corporate website: headers, buttons, photos, layout for every page
Cristina Urban Education Details
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Industrial Design -
Industrial And Product Design
Frequently Asked Questions about Cristina Urban
What company does Cristina Urban work for?
Cristina Urban works for Hello,
What is Cristina Urban's role at the current company?
Cristina Urban's current role is Strategy Director @ Hello.
What schools did Cristina Urban attend?
Cristina Urban attended Politecnico Di Milano, Politecnico Di Torino.
Who are Cristina Urban's colleagues?
Cristina Urban's colleagues are Mattia Lopez, Alessio Romanelli, Chandru Patel, Nagaratna Moger, Alessandro Poggi, Erik Donham, Alessandro Nidiaci.
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Cristina Urban
Impiegata Amministrativa, Addetta A Mansioni D'Ordine Di Segreteria, Addetta Al Front E Back OfficeStaranzano -
Cristina Urban
Italy -
Cristina Urban
Ostetrica Infermiera Professionale Presso Casa Di Riposo Per Musicisti - Fondazione VerdiMilan -
Cristina Urban
Milan
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