Cristina Urban Email & Phone Number

Milan, Lombardy, Italy

Milan Area, Italy

• Handled the development and implementation of a comprehensive strategic approach across the different digital and social media channels• Created brand frameworks and idea storylines• Ensured content and messaging across channels remain consistent with the brand voice• Conducted analysis to identify strenghts and weaknesses of brands to guide positioning recommendations• Contributed to thought leadership to promote best-in-class thinking and client delivery

Milan, Lombardy, Italy

• Managed and implemented campaigns and brand messaging strategies for social media• Directed and participated in cross-channel content strategy creation and implementation• Working with a cross-departmental team during creative development for campaigns• Researched digital communities to identify influencers and develop/execute outreach strategies• Carried out competitive research to identify actionable insights• Monitored online buzz to guide campaign maintenance strategies and assess effectiveness• Planned and executed campaigns across social media channels • Evaluated social media results in coordination with client goals and benchmarks• Communication to team and management on project development, timelines, and results

Milan Area, Italy

* Managed strategic and operational plans for social media channels/programs and ensure consistent, high-quality editorial execution;* Collaborated with cross functional disciplines to identify and present new ways to integrate social media into client business strategies and marketing campaigns;* Social media monitoring;* Developed information architectures for intranets of varying sizes, creating deliverables such as wireframes, sitemaps, content plans, user research and personas;* Performed heuristic evaluations, employing bespoke heuristics adapted to suit individual projects;bespoke heuristics adapted to suit individual projects;

• Designed and managed corporate and brand identity programs• Developed digital and social media strategies• Defined social media marketing plans by channel;• Social Media monitoring• Recommended improvements to current digital programs to achieve business objectives• Informed clients about online trends and best practices related to digital communication and social media• Project manager of the KWD Webranking survey (analysis of online financial and corporate communications) in Italy, Switzerland, Austria;• Wrote press releases, white papers, statements, surveys and website content;• Assisted in conducting client events

• Development of projects from concept idea through to elaboration and technical drawings• 3D CAD Design

Berlin Area, Germany

- Provided strategic input and direction for the brand, developing style guides, templates, and other materials.- Assured the delivery of the brand direction and recommended areas of improvement.

Maastricht Area, Netherlands

• Designed all artwork of the corporate website: headers, buttons, photos, layout for every page

Master'S Degree, Industrial Design

Postgraduate Course, Industrial And Product Design