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As a seasoned executive with over 24 years of experience in the Advertising, Marketing, and Communications industries, I believe that success stems from a genuine understanding of clients' needs and delivering solutions that drive meaningful impact. My approach is rooted in sharing knowledge gained from working with tens of thousands of companies, enabling clients to not only tackle current business challenges but to also identify untapped opportunities for growth.I am a dynamic sales leader, skilled in all aspects of sales—from new business development, recruitment, and training, to strategic planning and tactical execution. My analytical and strategic perspective on competitive landscapes and commitment to continuous process improvements have consistently translated into increased revenue, expanded market share, and a strengthened bottom line.Key areas of expertise include:• Sales & Marketing Leadership• Strategic Sales Planning and Execution• Statistical Analysis• Revenue / P&L Management• KPI Analysis and Implementation• Sales Compensation and Performance Standards• Sales Cycle Analysis• Leadership & Sales Training• Key Client Acquisition and Business Development• Small Business, Mid and Emerging Market, and Enterprise B2B Sales• Pricing Strategies and Product Introduction• Cloud-Based / SaaS Sales Models• Value Selling, Miller Heiman, and Solution Selling MethodologiesMy passion lies in empowering teams and clients alike to achieve their highest potential, building strong, long-lasting partnerships, and helping organizations navigate and capitalize on the ever-evolving sales landscape.
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Chief Revenue Officer (Cro)3BlOlney, Md, Us -
Chief Revenue OfficerCeltra Oct 2022 - PresentNew York, Ny, Us -
Executive Vice PresidentCeltra Apr 2021 - Oct 2022New York, Ny, Us -
Senior Vice President, Us SalesCision Jun 2014 - Apr 2021Chicago, Illinois, UsCision is a leading SaaS/Cloud company proving communication technology and analytics that enable marketers to effectively manage their earned media programs. Cision merged with Vocus in 2014 and with PR Newswire in 2016 becoming the most comprehensive advanced media intelligence platform available. Cision has also acuired the Gorkana Group, Visible Technologies, and Viral Heat, as well as continuing to represent the PRWeb, Help a Reporter Out (HARO) and iContact brands. -
Vice President, New Sales - Pr DivisionVocus Jan 2014 - Jun 2014Beltsville, Md, UsLead role in focus on North American new sales division for new business sales around our core PR products and services. Manage high-level sales strategy, process and success analysis throughout acquisition and merger to achieve record new business sales. -
Senior Director Of Sales, Small BusinessVocus Aug 2011 - Dec 2013Beltsville, Md, UsLed sales initiative around the growth of market-share for new product line focused on marketing automation suite to small and mid-size businesses. Established a sales division of over 70 from the ground up, resulting in over $10M in gross revenue. -
Director Of SalesVocus Apr 2008 - Aug 2012Beltsville, Md, UsFront-line management responsibilities, including hiring, coaching, and mentoring a New Business sales team of 12 individual performers. Strengthened an established team with a focus on process and consultative sales to record performance levels, while personally transitioning from “rep mentality” to “organizational focus”. -
Senior Sales Executive, Non-Profit Organizations And Enterprise AccountsVocus Feb 2000 - Apr 2008Beltsville, Md, UsDirect Sales Executive responsible for penetration into Fortune 1000 companies and Major Non-Profits and Associations.• Consistent President’s Club performer in excess of 100% quota attainment annually• Consistently selected to establish sales training and competitive positioning for Enterprise Sales team• Selected to spearhead our Enterprise Sales penetration into the Non-Profit vertical from 2006 – 2009, successfully achieving the same goals as those with a Fortune 1000 prospect base -
National Sales ManagerAiim International May 1993 - Feb 2000Silver Spring, Maryland, UsLed sales team that generated more than 80% of the Association’s operating revenue. This team was responsible for all exhibitor sales, annual conference sponsorships and publication advertising sales. -
National Sales ManagerShirt Xplosion Sportswear Dec 1990 - May 1993Created and managed a sales network from the ground up, from hiring independent sales reps to creating processes and KPIs that increased sales for the organization of over 390% over a two and a half year period.
Chris Cutino Skills
Chris Cutino Education Details
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University Of Maryland Global Campus
Frequently Asked Questions about Chris Cutino
What company does Chris Cutino work for?
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What is Chris Cutino's role at the current company?
Chris Cutino's current role is Chief Revenue Officer (CRO).
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What schools did Chris Cutino attend?
Chris Cutino attended University Of Maryland Global Campus.
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What skills is Chris Cutino known for?
Chris Cutino has skills like Sales, Lead Generation, Sales Process, Saas, Salesforce.com, Account Management, Cold Calling, Marketing, Social Media Marketing, Public Relations, B2b, Direct Sales.
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