Carol Tang Email & Phone Number

London, GB

• Responsible for writing UX and supporting copy that explains how a personal finance product works.
• Embodying Barclay's brand and tone of voice to create clear, engaging copy in everything from CTAs to product pages and FAQs
• Collaborating with colleagues to deliver content against creative briefs and manage stakeholder relationships
• Advocating for customers, working with stakeholders to balance their needs against commercial goals and regulatory responsibilities
• Writing, editing and sub-editing customer-facing communications across Barclays UK
• Using insights and customer testing data to iterate journeys and make them more engaging and effective

London, England, United Kingdom

• Responsible for managing digital channels to optimise the user experience, solidify brand identity and increase community engagement.
• Overhauled the end-to-end user journey by identifying and resolving user pain points, reducing registration-to-work time from 30 to 7 days
• Launched an automated engagement flow to increase user activity, improving the average number of applications per user by 9% within 1 week
• Wrote weekly job newsletters, championing the brand tone of voice to create engaging subject lines and compelling body copy

London, United Kingdom

• Planned, launched and managed content for community engagement campaigns, increasing user activity by 181%
• Took ownership of the brand's tone of voice, developing and implementing unique brand voice to compose in-app and email messaging to over 200,000 app users, resulting in an average open rate of 74% and click rate.
• Curated content and messaging across all social channels to increase brand awareness and user acquisition, leading to a 20% increase in website sessions and a 12% conversion rate
• Implemented SEO copywriting across website pages, reducing overall bounce rate by 5%
• Relaunched Coople's B2C website, creating, editing and proof-reading long- and short-form copy

London, United Kingdom

• Independently built and managed my brand on Instagram and Tumblr, gaining ~200,000 followers within 2 years.
• Created web content that drove 3M+ user interactions, including brand campaigns earning ~£18,000 in revenue
• Devised creative marketing strategies on social media that boosted page following by 72% and sales by 49%
• Envisaged and executed product advertisements, garnering industry recognition from outlets such as Buzzfeed and Mery Spot

• Reported directly to CEO, tasked with building brand presence and driving social strategy.
• Independently managed four social media platforms (Instagram, Facebook, Linkedin & Twitter) and posted on a regular basis to increase follower engagement, leading to a 100% increase in following in 3 months
• Designed and promoted event posters for charity fundraisers, raising brand awareness & funds to towards the functional literacy programme