Cynthia L.

Cynthia L. Email and Phone Number

Brand & Product Manager
Cynthia L.'s Location
Greater Kuala Lumpur, Malaysia
About Cynthia L.

📌 Overview 📌With 10+ years of experience in corporate and entrepreneurial environments, I have developed a thorough understanding of Marketing Strategy, Brand Management, Relationship Development, Creative Direction, and Growth Operations. Throughout my career, I have a proven track record of success and consistency. This includes exceeding customer expectations, building relationships with a long term orientation, and directly contributing to organizations' growth and bottom line through innovative sales and marketing strategies. As an individual, I am extremely adaptable and resourceful in my approach. These problem solving skills have allowed me to understand organizations' unique and proprietary needs while tailoring my approach to make sure every end goal is achieved. 📌 Career Highlights 📌• Managing a team of 5 direct reports and 15 cross-functional members from marketing, finance, logistic, and sales.• Conceptualizing and implementing integrated marketing communication plans to ensure brand consistency, meet measurable objectives, and maximize effectiveness.• Utilizing a variety of marketing channels including direct mail, social media, in-store efforts, employee programs, online/digital, and special customer events—to achieve corporate goals.• In-depth knowledge of client relationship management and trust building activities while leveraging sales techniques in order to grow market share.• Ability to conceptualize a strong product or service understanding and utilize this knowledge to provide customers with value-added knowledge.• Showcasing the capacity to work internationally while demonstrating cross-cultural communication skills.📌 Core Skills 📌Analytics, Brand Management, Business Development, Competitive Analysis, Consumer Insights, Content Creation, Creative Direction, Customer & Relationship Management, Go-To-Market Strategy, Market Intelligence, Marketing Strategy, New Market Analysis, P&L Management, Training & Leadership, Trend Analysis, Website Development.

Cynthia L.'s Current Company Details

Brand & Product Manager
Cynthia L. Work Experience Details
  • Pt Pantja Artha Niaga
    Brand Manager
    Pt Pantja Artha Niaga Mar 2019 - Jun 2021
    Jakarta
    • Responsible for full-cycle brand activities including developing marketing strategies, planning, and budgeting. event management, product distribution, brand programs, and CRM related activities.• Identify, list, and partner with events, restaurants, bars and bartenders to ensure execution meets brand standards.• Support local partner requests and questions to ensure brand execution is managed properly.• Build external relationships through good communication skills and conduct staff training with partner’s sales team, marketing communication team, and on-premise accounts.• Set clear promotional strategies and recommendations to ensure investments put behind the brands maximize growth and competitive edge while maximizing profitability. • Analyze results to track performance, identify issues, trends and opportunities, and continuously improve programs. • Demonstrate understanding of the client’s business, competitive landscape, consumer insights and trends to synthesize and translate them into strategic opportunities.• Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities.• Pioneer and refined the organization’s core messages to ensure clarity and consistency throughout all communications and provide support and guidance on brand and messaging guidelines.
  • Elion Resources Group Co., Ltd.
    Executive Assistant & Public Relations Coordinator
    Elion Resources Group Co., Ltd. May 2017 - Jul 2018
    Malaysia/ Beijing
    • Manage the executive's short-term and long-term calendar and schedule, based on a practical understanding of the business priorities, conflicts and prioritization.• Attend meetings and participate in strategic decision-making on behalf of the director. • Build and maintain business partner relationships and deal with the Malaysian government department.• Serve as the primary contact for greeting guests, meeting services, and hosting visitors who enter the facility, handling correspondences and translating conversation between Mandarin and English. • Establish heavy calendar management controls, requiring interaction with both internal and external executives and external vendors to coordinate a variety of complex executive meetings and tasks.• Coordinate various travel arrangements, lunches, events, and expense reports in a timely manner.• Handle day-to-day operations of the business including employee relations, and customer service and assist with video conferencing.
  • Cadware Pioneer Sdn Bhd
    Senior Procurement Manager Cum Personal Assistant
    Cadware Pioneer Sdn Bhd Apr 2010 - Apr 2017
    Kuala Lumpur, Malaysia
    • Manage company cash-flow to ensure effective and efficient business operations for payroll, distributor commission, sales & marketing expenses, and products.• Carry out purchasing activities of high quality kitchenware including stainless steel cookware and electrical goods.• Predict demand levels, process payments, and manage all order placements to ensure constant availability of stocks.• Oversee the importation of goods into Malaysia including container arrangements and customer clearance to ensure on time arrivals.• Work closely with the Marketing department while render support to the Accounting, Warehousing and ISO departments.• Identify and liaise with suppliers from China, Taiwan and South Korea while performing negotiations in obtaining the best deal.• Attend numerous trade exhibitions across China and Hong Kong to source for new products while determining the latest market trends.• Provide comprehensive personal assistance to the CEO including organizing the weekly schedule as well as handling the CEO’s personal property development, Investment and rental.• Develop purchasing strategies, attend industry events, and find ways to increase effectiveness.• Track department and organizational budgets via Excel and made recommendations for areas of improvements or cost saving solutions.• Maintain comprehensive operational knowledge, provided customer solutions, and handled administrative tasks including reports, correspondence, expenses, and inventory-related activities.

Cynthia L. Education Details

Frequently Asked Questions about Cynthia L.

What is Cynthia L.'s role at the current company?

Cynthia L.'s current role is Brand & Product Manager.

What schools did Cynthia L. attend?

Cynthia L. attended Raffles Design Institute, Taylor's University, Taylor's International School Kuala Lumpur.

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