I provide exceptional thought-leadership and oversee panels/internal proprietary resources, while coordinating with vendors for continuous performance improvement. I deliver subject matter expertise on ViacomCBS on-air, digital, and streaming brands, target audiences, consumer insights, behavior, and content consumption. I achieve full business potential by managing insights, culture, and trends regarding ViacomCBS's audiences and delivering expertise in segments including Gen Z, Millennials, GenX, Moms, Multiculturals, Families, and consumer categories. Key Achievements:• Improved overall sales by organizing internal sales meetings and leveraging knowledge sharing efforts.• Achieved set performance goals and maximized staff potential by leading and guiding cross-functional staff.• Facilitated informed decision-making by coordinating with senior sales management on strategic forecasting, brand strategy, and properties positioning in marketplace.• Ensured account development and growth by overseeing key accounts, including Kellogg's, General Mills, Kraft Heinz, Conagra, Chuck E. Cheese, Mattel, Dave & Buster's, Great Wolf Lodge, Discover and Target, and all Chicago based ad agencies.• Optimized brand awareness by spearheading insight projects based on brands, generations, trends, and categories, as well as evaluating ad effectiveness of traditional and non-traditional advertising campaigns.• Positioned Viacom on-air and digital brands in the marketplace by serving story finder/teller and leveraging innovative and insightful initiatives.

I developed network predictions for Nick Jr. Partner in coordination with sales teams to deliver proprietary research to senior-level client representatives. I built high-performing teams by recruiting and overseeing research analysts, while managing key accounts, including Conagra, Kellogg's, Chuck E. Cheese, Famous Footwear, and Payless Shoes. Key Achievements:• Commended by client's VP for delivering best research and exceptional performance.• Improved client experience by demonstrating power of co-viewing and devising deck to sway clients.• Ensured business development and uncovered/secured new accounts by developing compelling reach story, as well as managing and utilizing half of client's budget for advertising focused on kids and teens.• Achieved $1.5M+ in new revenue from Famous Footwear by providing presentation targeting Millennial Moms.

I created case for Kids and Family Networks and positioned clients in optimal channels by extracting new insights from research decks and utilizing data. I developed top-performing teams by recruiting, leading, and training market analyst interns. I optimized client experience by conducting quantitative and ratings analyses for internal clients in 4 regions, including New York, Detroit, Chicago, and Los Angeles. Key Achievements:• Secured $1M deal and enhanced client sales by recommending to Palm that Nick at Nite promote newly released Palm Pixie cellular telephone.• Delivered proactive support in attaining $500K deal with Match.com by utilizing data and illustrating large demographic of single viewers watch Nick at Nite.• Enhanced brand awareness for LEGO® by managing and executing survey design/results analysis.• Optimized revenue and profitability by overseeing all aspects of ad sales research for 6 brands and managing key accounts such as Kraft Heinz, General Mills, Kellogg's, Chuck E. Cheese, and LEGO®.• Facilitated sales team in achieving $1M deal with Crocs by leveraging analytics and demonstrating network, comprising of target audience.

Audited agency accounts to ensure client television spots aired according to contract. Presented findings to Midwest Region's clients and agencies each quarter. Supported agencies by assisting with day-to-day research concerns.

Supported sales representatives by conducting research, qualifying prospects, and mailing information to target audience. Evaluated customer satisfaction by administering surveys. Assisted with advertisement development and media placement. Offered input on strategic plan. Produced monthly newsletter for 100+ employees.