Christina Anderson is a Consumer Insights at McKinsey & Company at CVS Health. Colleagues describe her as "I reported directly to Christina during my first college internship at Clavis Insight. After ensuring I was properly trained and had a firm understanding of my responsibilities, she put trust in me to to have autonomy over my work and allowed me to complete a client project from start to finish which gave me confidence through my time at the company. Christina was the most highly-respected consultant while I worked at Clavis Insight. She was always given the most high-value client work and consistently provided value for those clients while maintaining the company’s relationship with some of the largest CPG brands. Christina would provide immense value to any company.", "Christina is one of those rare stars that everyone wants on their team. She is incredibly bright & knowledgeable in her field, has an amazing capacity to fit a huge amount into 1 day, is your ultimate can-do team player, and is warm, charming and humble to boot. Christina worked with me as a consultant on global programs that I managed for enterprise customers. She underpinned the success of many of those engagements because of the output she delivered and the trusted relationships that she established as a result, with our customers. She is a very valuable asset and will make a large contribution to her company and their customer's successes. I hope we get to work together again in the future!", and "Christina is a powerhouse of energy as she undertakes every challenge thrown at her and moves effortlessly between various tasks. She takes the time to explain clearly all requirements of a project, ensures realistic deadlines are set up with customer and then does everything in her power to make sure those deadlines are met. I have enjoyed working with Christina on a variety of Clavis custom reports delivery. Her energy is contagious, encouraging every person in the team to deliver projects with the same positive attitude, high level of quality and focus. Christina’s communication skills are awesome, she is a great mentor and needless to say, a great asset to every team, project and company."
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Cvs Health -
Consumer InsightsMckinsey & Company Mar 2024 - PresentUs -
ConsultantMckinsey & Company Mar 2023 - Mar 2024Us -
Director, Customer Success Strategy & OperationsCommerceiq Sep 2021 - Jan 2023Mountain View, California, Us -
Vice President, Digital & Omnichannel InnovationKantar Apr 2021 - Aug 2021London, Gb -
Senior Director, Digital & OmnichannelKantar May 2019 - Mar 2021London, Gb• Led product management and innovation for eCommerce and omnichannel technology• Built growth roadmaps based on business strategy and retail trends• Analyzed and recommended eCommerce assortment strategies for CPG manufacturers • Served as a subject matter expert on eCommerce data and trends for both client and internal initiatives• Created business case, go-to-market plan, data strategy, and client engagement plan for analytics product innovation• Led cross-functional teams developing technology solutions• Developed and launched new eCommerce assortment analytics product:- Spearheaded product development efforts-Set multi-year commercial strategy and led client engagement teams-Led global commercial launch efforts -
Associate Director, Ecommerce & DigitalKantar Aug 2017 - May 2019London, Gb• Informed Kantar’s eCommerce data strategy and evaluated data vendors; spearheaded eCommerce partnerships• Brought a digital perspective to Retail and CPG companies deciding-making processes through insights engagements • Developed thought leadership and frameworks for consulting engagements, events, and webinars• Presented retail and CPG trends and insights at industry events and webinars• Led consulting project teams to ensure successful project delivery and provide growth opportunities for analysts• Leveraged SQL and PowerBI to analyze large datasets, find insights, and present findings to a variety of stakeholders• Managed $2M+ in consulting projects• Select consulting projects include:- Digital shelf analytics for a FMCG manufacturer, highlighting key variables that impacted shoppers and drove sales; identified opportunities to grow a manufacturer’s sales for key retailer by over 15%- Global eCommerce category sizing and market evaluation project for leading household essentials manufacturer; led global team in evaluating eCommerce size-of-prize for 4 categories in 5 markets that informed investment decisions and innovation efforts- Shopper sentiment and keyword evaluation to create content strategy for large toy manufacturer; strategy was deployed across categories leading to search ranking improvements and increased traffic for key products on Amazon- Comprehensive eCommerce and omnichannel training for Fortune 100 CPG manufacturer to elevate digital iQ throughout company -
Senior ConsultantClavis Insight Aug 2016 - Aug 2017Boston, Ma, Us-Partnered with top-tier Consumer Packaged Goods companies to optimize performance across online retail channels-Presented eCommerce trends, best practices, and strategy to Consumer Packaged Goods firms to inform operating models, governance models, and overall eCommerce goals-Analyzed online retailer data to understand retailer behavior and the ways to impact eCommerce performance-Developed strategic action plans and led overall value creation strategy for clients throughout the Americas -Created processes, templates, and offers to ensure successful and efficient client engagements-Conducted in-depth data analysis, synthesizing multiple data points and creating visualizations to create persuasive narratives and develop optimization strategy-Mentored eCommerce Consultants on Retailer and eCommerce fundamentals as well as client engagement best practices-Recognized as a top performing Consultant and was promoted to a team leadership role responsible for leading Tier 1 engagements, overseeing consultants managing Tier 2 and Tier 3 relationships, and helping to develop team strategy-Established Clavis Insight US Internship Program – developed Proof of Concept, secured budget, managed hiring process, and supervised interns -
Ecommerce ConsultantClavis Insight Jul 2015 - Aug 2016Boston, Ma, Us -
Analyst, Strategy & AnalysisDigitaslbi_Us Jan 2015 - Jul 2015Boston, Massachusetts, Us-Provided strategic solutions to help improve client decision-making-Developed monthly Tableau dashboards to provide actionable insights and recommendations -Analyzed client data to identify opportunities for optimization, growth, and testing-Researched market trends and competitive activity-Utilized client reports and data platforms to conduct analysis and create presentations-Collaborated with Technology, Account Management, User Experience, Creative, and SEO teams to develop a comprehensive client strategyTools & Programs Utilized: Tableau, Adobe Analytics (Omniture), Adobe Dynamic Tag Manager (DTM), Google Analytics, DoubleClick, Google Display Network, Vantage, ForeSee, Brightcove, Brandwatch, Basecamp, JIRA -
Account DirectorNews America Marketing Mar 2014 - Dec 2014New York, New York, Us-Consulted with clients to develop marketing and promotional campaigns via digital, print, and in-store vehicles-Analyzed client data, ROI, and competitive landscape to make recommendations and develop strategy-Partnered with clients to understand how to reach key consumers and drive brand awareness using sales data and competitive information-Negotiated agreements and contracts to maintain long term business relationships-Led meetings and presentations with new and potential clients-Managed relationships with executives and key stakeholders for all clients, including three Fortune 500 Consumer Packaged Goods companies-Managed and developed Account Coordinators by training on accounts, data analysis, and consultative selling techniques-Selected to be a member of the Lead User Team new data system launch to train colleagues on data measures and analysisTools & Programs Utilized: Siebel, IRI, ESRI, Excel -
Account AssociateNews America Marketing Sep 2013 - Feb 2014New York, New York, Us -
Account CoordinatorNews America Marketing Jun 2012 - Sep 2013New York, New York, Us -
Sales And Marketing InternHonest Tea May 2011 - Aug 2011Bethesda, Md, Us -
Marketing InternHonest Tea May 2010 - Aug 2010Bethesda, Md, Us
Christina Anderson Education Details
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Usc Marshall School Of BusinessBusiness Administration
Frequently Asked Questions about Christina Anderson
What company does Christina Anderson work for?
Christina Anderson works for Cvs Health
What is Christina Anderson's role at the current company?
Christina Anderson's current role is Consumer Insights at McKinsey & Company.
What schools did Christina Anderson attend?
Christina Anderson attended Usc Marshall School Of Business.
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