Responsible for structuring PiniOn Operations to expand internationally and gain global footprint

Leadership of a team of neuroscientists, anthropologists, developers and data scientists to promote disruption in data collection and data analysis and develop algorithms and scalable technologies to better understand human behaviour.

Development of new products, partners and businesses in an End-to-End approach, from go-to-market strategies to application development prioritization, delivering a start-up growth rate

Act as a global client chief of operations, accountable for services delivery worldwide, engaging Nielsen local and regional operations to support client needs and to drive innovation and growth, guiding product development. Represent Nielsen Operations function on global Mondelez leadership team and with key client stakeholders. > Handled globally escalated client issues with C-level exposure, working in the immediate solution as well as finding structural gaps in servicing and in operations. Avoided about USD 15 million in penalties and cancellations.Lead a sustainable and strategic operational servicing improvement to reach global excellence.

Lead the integration of an acquired company (IPSA) to Nielsen processes, systems, policies and methodologies.Managed a multidisciplinary team of 15 experts from all technical areas plus HR, Legal, Finance and Sales, guiding over 300 associates through a deep cultural transformation.

Leader of a new department for client operational services; defining structure, implementing processes, systems, communication protocols and CRM tool.Responsible for new services feasibilities, building business cases and coordinating experts from different areas to achieve innovative approaches> Reinvented the operational services for Nielsen’s top clients in LatAm, increasing client satisfaction by 20 percentage points in one year.

Account services for Kraft Foods and Philip Morris accounts, supporting the client in executing their strategic marketing plansDevelopment of projects and issue analysis focused on price strategy, point of sales execution, assortment, down-the-trade distribution, categories’ growth drivers, NPD's performance, consumer profile and brand positioning > Gold Global Award as best retail analysis for a FMCG client

Coordination of a new channel development project, defining new process, systems adjustments, remuneration model, incentive policies and internal campaign to sales teamCoordinator of a research cell that tested new products and offers, managing a team of 10 analysts and telemarketing operators> Responsible for creating and implementing a new offer concept that integrated services and increased average ticket per call by 50%

Responsible for reviewing real state communication material (website, folders, free gifts and sales support material)Support the development of a new website for Itau SecuritiesPosition added experience about relationship with publicity agencies, direct marketing, digital marketing, advertising and branding