Work with Association subject experts create high-impact content in support of lead generation, advancement and engagement goals, brand awareness and Association initiatives.Write, edit, produce and curate content to support the Association's integrated marketing strategy.Manage editorial calendar to align with the Association's Integrated Marketing Plan.Proofread, fact check and edit content developed from internal clients to ensure content is on brand and of high quality.Embrace multi-channel content marketing with a commitment to quality and sustainability.Work with Communications Manager, Content Planning Leads and Association Community Liaisons to identify and publish Association-wide customer testimonials, case studies and whitepapers to support cause and brand awareness, marketing and sales strategy goals.Spearhead SEO initiatives and increase ranking for targeted keywords and measuring / analyzing growth in traffic.Leverage customer and SEO insights for the content creation process.Ensure all marketing content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search, accessibility and social promotion.