Provided leadership within industry in evaluating present and future technologies for safety standards development.

Provided leadership with industry trade associations, listing agencies and standards development organizations for manufacturing new to market products. Evaluated future technologies for opportunities and threats to the corporation.● Developed strategic initiatives with senior management for new product opportunities and modified strategies on how to cope with threats to existing product lines. These initiatives eliminated investment in unnecessary manufacturing equipment and brought to market product features with the publication of a new codes and standards. ● Authored new medium voltage cable article for 2020 National Electrical Code. This was an important and much-needed effort to combine two articles to improve the usability of the NEC. ● Developed UL standard change for Type MC-PCS and Type NM-PCS cables used in light dimming for compliance with energy codes. This standard change enabled the company to enter the market with a third-party certification specific to the application. ● Achieved NEC change and developed “New and Innovative” Standard with UL LLC for patented Flatwire technology. This developed a critical new core competency for the company in product development. ● Patented SIMpull HEAD® PULLING DEVICE developed for commercial wire installations. This continued to improve on the end-user installation cost savings of the pre-lubed product line while adding higher margins.

Responsible for ensuring product code compliance as well as creating a competitive advantage by providing clearly differentiated products at the lowest competitive cost. Managed product development cycle from market justification through product launch. Developed and provided training to inside and outside sales.• Managed Romex® Brand SIMpull® development cycle from market justification through product launch. This was the first major product differentiation in residential wire and cable in 40 years. This product enabled market share growth while improving margins and establishing the company as the industry leader in new product development.• Brought to market MC-AP® Type MC Cable through technical marketing materials, electrical inspector meetings, and contractor presentations. Leveraged relationships with listing agencies and electrical inspectors to successfully expanded existing Type MC product line with a higher margin product.• Developed Color-coded Romex® from concept to market introduction enabling continued growth of channel partnerships through innovative products that provided value to both the channel and installer. • Introduced AlumaFlexTM flexible aluminum conductors by developing a business case that showed a return on investment of six months based. This debunked a long-held belief that it was too expensive to manufacture flexible aluminum conductors. This product improvement enabled a continued increase in sales and development of sole source accounts resulting in increased sales volume and margins.• Patented Riser MCTM Cable development, market introduction, and NEC change to accommodate patented self-supporting feature. This reinforced the company as an industry leader in solving customer problems while adding a high margin product to the company’s product line.

Managed Southwire application engineers for residential, commercial, and industrial markets.

Established Southwire as an industry leader in industrial power cable in writing and publishing a comprehensive engineering manual, “Southwire's Power Cable Manual.” Provided support to residential, commercial, industrial, and utility markets.