Ciara Diaz Email & Phone Number

Los Angeles

West Hollywood, California, United States

- Acted as agency’s lead contact for key accounts, streamlining internal and external client communication and owning/managing all client-facing project materials- Developed and delivered integrated campaigns that met project objectives using a wide arsenal of experiential tactics including live events, social media, and strategic partnerships- Led cross-functional teams across Production, Creative Services, Strategy & Communications departments, and the Client to ensure all contracted deliverables are executed and deadlines met, implementing, and managing all necessary internal and external processes - Managed individual project budgets ranging from $400K to $1M- Partnered with New Business & Strategy to respond to RFPs and proactively identify ways to further engage/grow owned accounts through the creation of RFP planning & creative briefs, pitch decks and presentations

El Segundo, California, United States

- Served as account lead and day-to-day client contact on multiple projects, leading creative briefs and pitches, external status calls and agendas, and EOY reviews for brand leadership- Supported the VP with revenue growth and new client acquisition, growing the Beam Suntory business by 600% over a five-year period from 2019 to 2023- Identified new market opportunities and developed experiential brand strategies to drive consumer engagement and retention, brand awareness/growth, and sales- Assisted in the development of brand toolkits for clients and created activation guides for their national sampling programs and experiential campaigns- Oversaw the planning and execution of experiential marketing campaigns including national sampling programs, pop-up events, mobile marketing tours, media events, and retail demos to meet program KPIs- Defined project schedules and deliverables, oversaw asset fabrication, and managed all production logistics and day of operational aspects - Created and maintained relationships with third party vendors and agency partners across Digital, Social and PR to collaborate on projects and ensure seamless execution- Prepared budgets, SOWs and monitored program expenses to align with projected budgets- Sourced brand opportunities and negotiated event sponsorships and contracts that aligned with brand goals- Provided comprehensive campaign reporting and competitor analysis- Trained and mentored 15+ junior staff member to mature and nurture their growth within the company

El Segundo, California, United States

El Segundo, California, United States

El Segundo

El Segundo

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

- Secured event sponsors and donations for marketing events, social media challenges and day-of raffles- Developed and executed social media strategies and campaigns including, but not limited to, creating weekly social media content and Instagram challenges to expand brand awareness

University Of California, Los Angeles

- Contributed to weekly local content on HerCampus.com, a global community for college women- Assisted in the organization and marketing of events to promote Her Campus and its mission to serve collegiate females- Corresponded with other clubs/groups on campus along with local businesses

Hollywood, Ca

- Assisted our digital strategy team in developing and implementing social media strategies for clients and new business - Helped determine project goals, conducted research, and assisted with conceptualizing, planning, brainstorming, and reporting across a variety of digital networks - Provided the day-to-day management of social media accounts including, but not limited to, weekly and monthly reporting and community engagement - Maintained productive working relationships with all internal departments, clients, bloggers, vendors, partners, etc. - Authored, edited, reviewed, and maintained overall client documentation such as status reports, timelines, strategic plans and presentations, client estimates, and spreadsheets

University Of California, Los Angeles

- Outreached to UCLA student groups, news, and media- Compiled a media contact list of LA based fashion magazines and bloggers and created a press kit- Collaborated on various marketing and publicity strategies—including flyering and partnering with stores and charities such as Madewell and Your Voice—for the 2014 Fashion Show: Sanctuary

P.D. Pitchford Companion Animal Village & Education Center

- Supervised 7-13 year old children in a quick-paced environment and facilitated team-building exercises- Advocated the human treatment of animals by leading educational PowerPoint presentations, games, crafts and dog training- Advertised the importance of shelters, donations, and adoptions- Effectively and professionally responded to problems by offering solutions

Bachelor Of Arts (B.A.), Communication Studies Major, Cumulative Gpa 3.6

Activities and Societies: Gates Millennium Scholar and Ambassador, Her Campus UCLA Campus Correspondent, FAST (Fashion and Student.

Environmental Studies

6 month study abroad program with courses in environmental studies, ecology and geology.

Spanish Language

6 month intensive Spanish language program (intermediate and advanced levels).

Marketing

Activities and Societies: UCC International Student SocietyStudied Marketing through the University of California Education Abroad Program.

Gpa 4.4

Activities and Societies: National Hispanic Recognition Scholar, National Society of High School Scholars, California Scholarship.