Céline De Both
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Céline De Both Email & Phone Number

Senior E-Commerce Manager Loterie Nationale at Loterie Nationale
Location: Brussels Metropolitan Area, Belgium 10 work roles 1 school
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Current company
Loterie Nationale
Role
Senior E-Commerce Manager Loterie Nationale
Location
Brussels Metropolitan Area, Belgium
Company size
369 employees

Who is Céline De Both? Overview

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Quick answer

Céline De Both is listed as Senior E-Commerce Manager Loterie Nationale at Loterie Nationale, a with 369 employees, based in Brussels Metropolitan Area, Belgium. AeroLeads shows a matched LinkedIn profile for Céline De Both.

Céline De Both previously worked as Senior E-Commerce Manager at Loterie Nationale and Senior E-Commerce Manager at Sncb. Céline De Both studied at Hub-Ehsal.

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Loterie Nationale

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Profile bio

About Céline De Both

With 17 years of experience in Digital Marketing and Digital Experience Optimisation, I know how to grow ROI and revenue through digital communication optimisation, advanced web analysis, understanding of customers’ expectations, persuasive ergonomics and A/B testing.I strongly believe that by converging all digital touchpoints towards a smooth and seemless click-to-purchase experience, e-commerce websites are able to: ✔ optimise traffic acquisition policies✔ maximise e-commerce revenue ✔ grow market share✔ increase loyalty potential… and boost profitability. I also specialise in digital campaigns and landing page optimisation, persona marketing and omni-channel customer experience. I am fluent in Dutch, French & English. To find out more about how I can help you, send me a connection request on LinkedIn, or send me a message if we are already connected.

Listed skills include Google Analytics, Sem, Digital Marketing, Optimisation Des Conversations, and 7 others.

Current workplace

Céline De Both's current company

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Loterie Nationale
Loterie Nationale
Senior E-Commerce Manager Loterie Nationale
brussels, brussels hoofdstedelijk gewest, belgium
Website
nationale-loterij.be
Employees
369
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10 roles

Céline De Both work experience

A career timeline built from the work history available for this profile.

Senior E-Commerce Manager

Current
Loterie Nationale

Bruxelles, Région De Bruxelles-Capitale, Belgique

Jan 2022 - Present

Senior E-Commerce Manager

Sncb

Bruxelles, Région De Bruxelles-Capitale, Belgique

Jun 2021 - Jan 2022

E-Commerce Manager

Sncb

Bruxelles Et Périphérie

- Manager Digital Sales & performance team- Translation of the NMBS Marketing & Sales strategy into SNCB’s digital commercial strategy in collaboration with those responsible for other direct sales channels (Counter station, CC, B2B) - Definition of the National and International E-commerce strategy, both for own channels and for third parties- Responsible for the growth of digital sales and revenue of NMBS National & International (across all digital devices)- Responsible for SNCB’s digital acquisition policy with a view to maximizing national and international ticket sales- Optimisation of the entire Digital commercial flow by means of a CRO policy & AB testing to maximize sales and financial results in function of the OPEX budgets allocated for this purpose- Advisor internal stakeholders on evolution INTL train distribution contracts to maximise digital assets- Yearly budgeting and result hypotheses of all digital marketing efforts per source and per KPI

Oct 2020 - Jun 2021

Digital Marketing Manager

Nmbs-Sncb

Région De Bruxelles, Belgique

- Responsible for the growth of digital sales and revenue of NMBS National (across all digital devices)- Responsible for performance marketing of both NMBS National (Domestic train travel only) and NMBS International (distribution of international train travel, such as Thalys, Eurostar, TGV and ICE)- Establishment of 3 year digital evolution roadmap aligned with our commercial strategy (more particularly plan, resources and landing per media channel to achieve digital shift objectives). - Yearly budgeting and result hypotheses of all performance marketing efforts per source and per KPI - Data visualisation : Conception of BI-integrated dynamic dashboard for high level reporting on digital sales and turnover progression- Digital performance steering : Conception of granular dynamic dashboards for KPI steering purposes per source and per device using Data Studio- CRO-based SEA account audits challenging the SEA agency's operational and performance efforts, allowing us to significantly grow SEA-attributed conversions while reducing SEA Adspend yoy, thus reclaiming performance strategic ownership

Sep 2017 - Oct 2020

Senior E-Performance Consultant

Conversion&Co

Région De Bruxelles, Belgique

Dec 2013 - Aug 2017

E-Business Developer & Search Marketing Strategist

Hello Agency

Région De Bruxelles, Belgique

Oct 2012 - Nov 2013

Country Manager

Equaero

Région De Bruxelles, Belgique

Apr 2009 - Sep 2012

Responsable Production

Info-Achat Sas

Région De Lille, France

Feb 2007 - Mar 2009

Consultante Seo/Sem

Freelance

Région De Lille, France

Jul 2005 - Jan 2007

E-Commerce Production Executive

Eurostar

London, Royaume-Uni

Oct 2003 - Jun 2005
Team & coworkers

Colleagues at Loterie Nationale

Other employees you can reach at nationale-loterij.be. View company contacts for 369 employees →

TH Tanguy Hinnekens Tanguy Hinnekens Colleague at Loterie NationaleBrussels Region, Belgium View → PM Philippe Magos Philippe Magos Colleague at Loterie NationaleNamur Metropolitan Area, Belgium View → CC Carine Colin Carine Colin Colleague at Loterie NationaleBrussels, Brussels Region, Belgium View → NV Nele Van Den Brant Nele Van Den Brant Colleague at Loterie NationaleErpe-Mere, Flemish Region, Belgium View → FD Frédérique Demeyer Frédérique Demeyer Colleague at Loterie NationaleLeuven, Flemish Region, Belgium View → AC Arne Christoffels Arne Christoffels Colleague at Loterie NationaleAntwerp, Flemish Region, Belgium View → DV Danielle Van Damme Danielle Van Damme Colleague at Loterie NationaleAntwerp Metropolitan Area, Belgium View → CV Caroline Vangoidsenhoven Caroline Vangoidsenhoven Colleague at Loterie NationaleBrussels Metropolitan Area, Belgium View → EF Elisabeth Fallon Elisabeth Fallon Colleague at Loterie NationaleBrussels Region, Belgium View → YA Yasmina Abdellah Yasmina Abdellah Colleague at Loterie NationaleAntwerp, Flemish Region, Belgium View →
1 education record

Céline De Both education

  • Hub-Ehsal
    Hub-Ehsal
FAQ

Frequently asked questions about Céline De Both

Quick answers generated from the profile data available on this page.

What company does Céline De Both work for?

Céline De Both works for Loterie Nationale.

What is Céline De Both's role at Loterie Nationale?

Céline De Both is listed as Senior E-Commerce Manager Loterie Nationale at Loterie Nationale.

Where is Céline De Both based?

Céline De Both is based in Brussels Metropolitan Area, Belgium while working with Loterie Nationale.

What companies has Céline De Both worked for?

Céline De Both has worked for Loterie Nationale, Sncb, Nmbs-Sncb, Conversion&Co, and Hello Agency.

Who are Céline De Both's colleagues at Loterie Nationale?

Céline De Both's colleagues at Loterie Nationale include Tanguy Hinnekens, Philippe Magos, Carine Colin, Nele Van Den Brant, and Frédérique Demeyer.

How can I contact Céline De Both?

You can use AeroLeads to view verified contact signals for Céline De Both at Loterie Nationale, including work email, phone, and LinkedIn data when available.

What schools did Céline De Both attend?

Céline De Both studied at Hub-Ehsal.

What skills is Céline De Both known for?

Céline De Both is listed with skills including Google Analytics, Sem, Digital Marketing, Optimisation Des Conversations, E Commerce, Marketing De Performances, Marketing Communications, and Optimisation Des Moteurs De Recherche.

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