Development of new business strategies and digital solutions design, planning, and execution for leading pharmaceutical companies in Europe and Latin America. Management of multidisciplinary projects and teams.

Project management of 360 campaigns for leading pharmaceutical companies in Mexico and Latin America—managing multidisciplinary projects and teams, developing new businesses, and customer loyalty.Achievements:• Strategic planning of the global launch of the Accu-Chek SugarView app by Roche. Development of a pilot launch plan for Mexico, Nigeria, and the Philippines.• Implementation of Go-to-Market communication strategies for Boehringer Ingelheim global team. Adaptation to regional OPUs in France, Spain, Singapore, and Mexico.• Development of the campaign "Beat the Aortic Aneurysm" for the company W.L. Gore and Associates, to generate knowledge of the disease, including the production of a launch event for doctors at the Azteca Stadium, developing a website for the initiative, and implementing a campaign to promote the condition in Social Media.• Development of social media strategy for supplementation top brands (Optimum Nutrition, Isopure, and BSN from Glanbia Performance Nutrition Group) within Mexico.• Project management with local impact for Sanofi, Johnson & Johnson, Janssen, Roche, and Pfizer. These include designing and developing creative and strategic campaigns, interactive visual aids, e-learning creation, audiovisual and events production, and media planning.

Marketing plan implementation for Adex and Crediamigo brands throughout Mexico. Creative team management and budget planning.Achievements:• Renewal of the image of these brands to consolidate and differentiate them within their segment through an innovative visual proposal.• Design effective strategies in social networks and digital media to increase its virtual community of followers and consolidate it as a channel to attract new customers.• Coordination of ATL campaigns throughout the country and BTL marketing activities in government agencies such as IMSS, Segob, and Pemex.• Organization of the Crediamigo 2015 National Sales Convention.

Design and implement innovative marketing solutions and 360-degree campaigns, focusing on BTL activations for public and private institutions of local and global reach. Management of high-performing multidisciplinary work teams.Achievements:• Enlargement and strengthening of the Company’s key customer portfolio since satisfaction and loyalty levels were raised through the development of high-impact massive projects. Among these projects are: the Caracas CAF Marathon (CAF – Development Bank of Latin America, 2012-2015), Herbalife FSL Valencia 2015 (Herbalife, 2015), Caracas Live with Fire Tour (Reebok, 2014), Halloweenize Yourself with Hit (Coca-Cola Company, 2014), Heavy Oil Latin American Congress (DMG Events / Pdvsa, 2014) Extravaganza Venezuela (Herbalife, 2014), Miss Venezuela Red Carpet (E! Entertainment Television, 2013), and the Reebok brand re-launch in Venezuela (2013), among other activities.• Consolidation of the strategic alliance with J. Walter Thompson of Venezuela as its exclusive producer for the development of its clients’ BTL campaigns, thus facilitating the successful execution of all launches by multinational corporations, such as Ford Motors of Venezuela and Nokia in Venezuela, in addition to renowned campaigns for other top companies like Novartis, Zurich, and Schick. As a result, the alliance accounted for a 30% increase in the annual turnover.• 68% of the Company´s total revenues and a sustained turnover increase of 37% yearly during five years. 40% of average annual profitability, the highest among the Company’s business units.

Implementation of BTL campaigns, alternative media, and audiovisual works based on innovation and top quality parameters.Achievements:• Re-establishment of the relationship with Cantv-Movilnet client upon winning the bid for the Movilnet Cup in the Venezuelan Professional Baseball League in 2008 and 2009. The execution of this project was impeccable, obtaining new projects with this Company, such as the development of baseball sports clinics throughout the whole country. By the end of 2008, Cantv-Movilnet consolidated as the Agency’s second most important client, with a 27% turnover over the total Company’s revenues for that period.• Leader of the project with the most significant turnover rate in 2008.

Design of creative strategies for positioning the publications supported by CONAPRI.Achievements: • Content development, use of audiovisual resources, and implementation of a new architecture based on usability principles and the strengthening of positive experiences for users of www.conapri.org website.• Editorial planning, coordination, writing and assembling of Invest Venezuela e-magazine. Making of internal and external communication pieces, as well as other publications of an informative nature.• Traffic in www.conapri.org website increased by 21% and Invest Venezuela e-magazine subscriber base expanded by 34%.

Professor of the “Writing and Style I” and “Effective Presentation Techniques” chairs.

Sections: “La Entrevista” (The Interview), a biographical sketch of successful Venezuelan managers, and “Perfil Empresarial” (Business Profile), review of the impact of consolidated and emerging enterprises within the local market.

Implementation of communication strategies for positioning and consolidating institutional image across Latin America.Achievements:• Management of press and public relations for events in Venezuela, Latin America, The United States of America, and Europe: launch of educational programs; editing of multilingual publications; participation in educational, art, and publishing fairs; and art and ethnography exhibitions.• Creation and implementation of the traineeship program for the training of social communication students within Cisneros Foundation.

Achievements:• Drawing up of press releases for events in Venezuela.• Elaborated clipping reports for press coverage monitoring.• Writing of newsletters for internal communication purposes.